What inspired you to start your company?
By 2015 more people will access the web with a mobile device than a PC, but only 20% of websites are usable on a smartphone. Mobile technology offers immense business opportunity, particularly globally. More Africans have access to mobile phones than to clean drinking water, according to Nielsen research.
“This is the biggest technological shift in the history of man,” said Gurney to the Des Moines Register in March 2012.
Tell us something unique about you and your co-founder(s)?
Both of us have non-traditional backgrounds for a tech startup. Christian studied Archaeology in college and lived with Bushman groups in the Kalahari Desert. Co-founder Richard Kirsner has studio art and business degree. And both of us have been in tech for decades.
Our age (48 and 65) is also a little unique relative to our peers, but in line with what the Kauffman Group has shown – most founders are older than people typically think. We like to say that we’ve already made a lot of mistakes in our careers and we’re unlikely to make the same ones again. The balance of our employees are a lot younger, but we have a great mix to understand emerging technology and our customers and still have experience and maturity in the leadership.
What problem does your product or service solve?
Our product, Mojaba, helps creative professionals build mobile web sites for their clients faster, with more device compatibility and at a more affordable price – all without needing to learn programming or web coding.
What are your startup’s three biggest challenges to growth?
Getting traction with a wider customer base, finding the right mix of marketing channels to reach prospects and securing capital to accelerate our growth.
How will Startup America help your startup grow?
By encouraging a community of startups both locally and nationally, we get to interact with other founders tackling the same problems. We’ve also used some of the services targeted to startups and that’s helped manage our expenses.
Co-Founders, Christian Gurney and Richard Kirsner with our (very pumped) CEO Scott Case at Startup City.
Check out their product:
Torsion Mobile is excited to announce the release of our new product, Mojaba. Mojaba is an intuitive Software-as-a-Service tool that enables creative professionals to build beautiful and effective mobile websites for their clients. We’ve been hard at work for over a year getting the system ready, and we’re excited to present it to the public.
After following the mobile trends, we’re certain that 2012 will be a year with an intense focus on mobile — mobile searching, advertising, commerce and Internet browsing will be key players this year. We want to help creative agencies embrace this shift and bring their clients into the age of mobile. To do that, we’ll provide cutting-edge features and services exclusively to marketers, advertisers, web designers and other creative professionals.
Mojaba has a simple drag-and-drop interface that allows agencies to build mobile websites quickly and easily. With Mojaba, agencies can organize by client and build multiple website drafts. Mojaba features include video, image linking, click-to-call, click-to-email, and find nearest (and nearest open) locations. Every element in Mojaba is customizable, for complete design flexibility, and Mojaba’s back-end, geo-location analytics are faster and more powerful than location tracking from Google Analytics.
Mojaba’s agency-only focus is important. There’s plenty of competition selling mobile websites (and website builders) to the end user. So we want to go beyond. By working only with agencies, we can provide not only a platform to build mobile websites, but also a database of materials to help agencies sell mobile to their clients. We have services to help agencies get the most out of Mojaba — we’re constantly updating the system, and we take comments and suggestions from our agency partners very seriously. In future releases of Mojaba, we’ll continue to provide the best mobile solutions in the market as well as the tools that agencies need to make their clients successful on the mobile web.
We have a very talented team of developers and designers with a penchant for building new and innovative features. “If we can dream it, we can develop it,” as our chief technological officer says. Often, that leads to advances in a matter of weeks.
Mojaba is the first tool from Torsion Mobile, but we’re looking forward to developing it as a global tool and an open door to exciting mobile solutions in the years to come.
Region: Startup Iowa
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