Tag Archives: mobile seo

8 Mobile Trends to Watch For in 2012

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Is 2012 the year of mobile?

Huffington Post just ran a blog on 8 Mobile Trends For Small Businesses, which we thought was pretty spot-on in terms of what’s next for mobile. Here’s our take on those eight items. Read on to learn how you can help your clients get on board with mobile — with the right tools, of course.

1. Tablets. HuffPost is predicting tablet ownership will double in 2012 (though since it has already doubled in one month, we’ll bank on a higher growth rate this year). Help your clients understand that mobile isn’t just a phase — you have to build a mobile presence. But understand that you’ll have to design with two very different devices in mind: tablets AND smartphones.

2. Mobile search. More often than not, we’re connected to the world with our phones. They’re always on us, within reach any time we have a question. Mobile search is on the rise (and increasingly local), meaning you have to think about mobile and local SEO for your clients.

3. Mobile Marketing. You, smart marketer, already know this is important. Otherwise you wouldn’t be here.

4. App vs. Web. The debate continues. The web is cheaper, but apps have a better experience (currently). Listen to this: “Usability Science puts the mobile user experience on par with web usability circa 1999.” That’s like the Dark Ages in tech time. (However, Mojaba can bring you out of the dark ages and give your users an app-like experience. Just saying.)

5. Data-driven mobile ads. Mobile advertising and SEO will come out of its infancy and be a major player in the ad world — complete with more accurate statistics. Mojaba statistics provide location data, unique visitors, amount of time spent on the mobile site, how many visitors returned, and the number of clicks and page views per visit.

6. Mobile payments. Smartphones may not eliminate your credit cards and wallets, but they could make it ok to leave your cash at home every once in a while. Start thinking about how your clients could benefit from a mobile payment system now.

7. More mobile video. Network speeds are fast these days, and video viewing on-the-go is fun. Consider including video on your clients’ mobile sites. Consumers will watch it.

8. Facebook and mobile advertising. Facebook is important — 300 million mobile users, according to the HuffPost article, with an impending “unlock” for advertisers. The plan’s under wraps, but watch out for how you can use Facebook to reach consumers on mobile. It’ll be big.

[image via computernewsme]

Desktop vs. Mobile Searches — What You Need to Know

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You know by now that mobile websites are very different from desktop websites. They have large buttons and text, less information than a desktop site, and they’re designed to get important information to a consumer — quickly. But why is that? We found some stats on how people search on mobile devices vs. desktop computers — and the differences are somewhat surprising.

  • On a desktop website, it takes most visitors (70%) one week to act on a search — on mobile, it takes them one hour to act.
  • People who are searching via mobile are ready to act — and highly motivated to do so.
  • Mobile use grows steadily throughout the day, while desktop use peaks at midday.
  • There are more misspellings on mobile queries.
  • 40 percent of mobile searches are local. Only 20 percent of desktop searches are. That means mobile users are out on the streets, looking for local information and ready to act.
  • Advertisers with mobile-optimized sites and mobile-targeted campaigns have seen an average 11.5 percent increase in mobile clickthrough rates.
  • Mobile searches are more precise than desktop searches, using up to twice as many keywords.
  • First position [in a search results page] matters even more in mobile. “A drop from first to fourth position on mobile phone can mean a CTR drop off of more than 90 percent” (from Google’s Zero Moment of Truth, via searchengineland).

These differences represent a HUGE opportunity for marketers and businesses. They know what they’re looking for and know where they can find it. Take steps to have information on products readily available and clear calls to action by following these tips:

Optimizing your clients’ mobile sites for mobile search

  • Make your site’s keywords longer and more focused (and add more of them) to account for targeted mobile queries.
  • It’s tough to type on small (often touchscreen) keyboards, so account for typos. Add keywords and their common misspellings to your search phrases.
  • Since mobile use grows throughout the day, it generally peaks after the work day ends. If a business has late hours of operation, show that on the mobile website.
  • We’ve already established that mobile searchers are action-oriented. Make it easy for them to act on your client’s mobile site with click-to-call buttons, click-to-email buttons, and directions to the nearest open location.

Mojaba can help you do all of the above. To learn how you can benefit from the product, click here to sign up for our Beta testing.