Huffington Post just ran a blog on 8 Mobile Trends For Small Businesses, which we thought was pretty spot-on in terms of what’s next for mobile. Here’s our take on those eight items. Read on to learn how you can help your clients get on board with mobile — with the right tools, of course.
1. Tablets. HuffPost is predicting tablet ownership will double in 2012 (though since it has already doubled in one month, we’ll bank on a higher growth rate this year). Help your clients understand that mobile isn’t just a phase — you have to build a mobile presence. But understand that you’ll have to design with two very different devices in mind: tablets AND smartphones.
2. Mobile search. More often than not, we’re connected to the world with our phones. They’re always on us, within reach any time we have a question. Mobile search is on the rise (and increasingly local), meaning you have to think about mobile and local SEO for your clients.
3. Mobile Marketing. You, smart marketer, already know this is important. Otherwise you wouldn’t be here.
4. App vs. Web. The debate continues. The web is cheaper, but apps have a better experience (currently). Listen to this: “Usability Science puts the mobile user experience on par with web usability circa 1999.” That’s like the Dark Ages in tech time. (However, Mojaba can bring you out of the dark ages and give your users an app-like experience. Just saying.)
5. Data-driven mobile ads. Mobile advertising and SEO will come out of its infancy and be a major player in the ad world — complete with more accurate statistics. Mojaba statistics provide location data, unique visitors, amount of time spent on the mobile site, how many visitors returned, and the number of clicks and page views per visit.
6. Mobile payments. Smartphones may not eliminate your credit cards and wallets, but they could make it ok to leave your cash at home every once in a while. Start thinking about how your clients could benefit from a mobile payment system now.
7. More mobile video. Network speeds are fast these days, and video viewing on-the-go is fun. Consider including video on your clients’ mobile sites. Consumers will watch it.
8. Facebook and mobile advertising. Facebook is important — 300 million mobile users, according to the HuffPost article, with an impending “unlock” for advertisers. The plan’s under wraps, but watch out for how you can use Facebook to reach consumers on mobile. It’ll be big.
[image via computernewsme]