Tag Archives: marketing using qr codes

QR Codes in a garden landscape

Connecting the physical with the digital - Two Rivers Landscaping uses QR Codes and Mojaba to show off completed projects and market for new customers.

QR codes are so popular these days, you’re bound to run into a few every time you step outside. They’re useful in so many marketing campaigns and can immediately connect a consumer to a business just with a smartphone scan.

Since anyone scanning a QR code will scan with a phone, the best possible experience for the user is one that is built specifically for mobile. So why not build a Mojaba mobile site for your client’s next QR code campaign?

You already know how easy it is to build a site in Mojaba, but did you know that Mojaba also generates QR codes for published sites? And not only the home page, but Mojaba provides a QR code for every panel of your mobile site. So you can design a landing page specific to the QR code campaign, print out the custom QR code, and display it anywhere you’d like.

Take a look at this QR code campaign built for a local landscaping business. A simple laminated sign on a stake shows branding, contact information and a QR Code. Someone walking by the garden can scan it to see who did the work. On the mobile-optimized site, they’d find useful information like services provided by the landscaper and how to contact them.

This is a great example of how mobile users get information on the go. Make it easy for them to find your client by meeting them on mobile.

See a great example of QR codes and mobile sites in action? Let us know in the comments below!

torsion mobile qr code

Reportedly, half of smartphone users have scanned a QR code in their day. That’s a fairly predictable stat. But  what’s more impressive is how consumers use QR codes to make a purchase is impressive:

18 percent of QR-code shoppers make a purchase after scanning a QR code.

QR codes have been dismissed for a few years as that new technology that isn’t quite reaching its full audience potential yet. But that seems to be changing, as more people buy and use smartphones —and as QR codes have cropped up absolutely everywhere. (Although Mobile Commerce Daily reports that only 21 percent of smartphone owners know QR codes by name). Over 70 percent of QR code users find them easy to use — and that’s impressive, considering most folks don’t even know what they’re called.

The other impressive stat is that only 41 percent of people who use QR codes found the information to be useful. Often times, QR codes don’t lead to mobile-friendly websites, which can cause a user to abandon a site shortly after scanning.

QR code growth and a vast pool of sites to optimize for mobile is good news for marketers. There’s huge potential to make use of QR codes for your clients — as long as they lead to mobile-optimized websites. Marketers can help their clients use new technology to rake in business with a sleek and effective process (and by building stunning mobile sites).

Mojaba websites make a great user experience on mobile — especially when they’re accessed via QR code. The end user has an enjoyable experience by first scanning a QR code (let’s face it — scanning is fun). Then they’re taken to a site that is easy to navigate and visually pleasing. It’s made custom for their mobile device. Then maybe — just maybe — this visitor will be part of the 18 percent who makes a purchase.

Mojaba QR Code Selections

Mojaba automatically creates QR Codes for the mobile website and all panels. Download them to use with printed materials, brochures, point-of-sale and other contexts.

To see how your client’s QR code could lead to a mobile-friendly Mojaba site, sign up for our Beta program.