Reportedly, half of smartphone users have scanned a QR code in their day. That’s a fairly predictable stat. But what’s more impressive is how consumers use QR codes to make a purchase is impressive:
QR codes have been dismissed for a few years as that new technology that isn’t quite reaching its full audience potential yet. But that seems to be changing, as more people buy and use smartphones —and as QR codes have cropped up absolutely everywhere. (Although Mobile Commerce Daily reports that only 21 percent of smartphone owners know QR codes by name). Over 70 percent of QR code users find them easy to use — and that’s impressive, considering most folks don’t even know what they’re called.
The other impressive stat is that only 41 percent of people who use QR codes found the information to be useful. Often times, QR codes don’t lead to mobile-friendly websites, which can cause a user to abandon a site shortly after scanning.
QR code growth and a vast pool of sites to optimize for mobile is good news for marketers. There’s huge potential to make use of QR codes for your clients — as long as they lead to mobile-optimized websites. Marketers can help their clients use new technology to rake in business with a sleek and effective process (and by building stunning mobile sites).
Mojaba websites make a great user experience on mobile — especially when they’re accessed via QR code. The end user has an enjoyable experience by first scanning a QR code (let’s face it — scanning is fun). Then they’re taken to a site that is easy to navigate and visually pleasing. It’s made custom for their mobile device. Then maybe — just maybe — this visitor will be part of the 18 percent who makes a purchase.
To see how your client’s QR code could lead to a mobile-friendly Mojaba site, sign up for our Beta program.