Over the next few weeks, we’ll be rolling out a series of definition blog posts, where we discuss one aspect of the mobile web and how you, the marketer, can use it effectively for your clients. Today’s topic: HTML5. Stay tuned for more.
Yep, our last blog post was about HTML5, too, but we realized that sometimes (read: most) people use this term incorrectly. Here’s the most important thing to realize: HTML5 is not it’s own language — it’s not a thing. It’s just the latest evolution of HTML.
So what does that mean, exactly? Here’s what Google’s eBook, 20 Things I Learned About Browsers & The Web says:
HTML5 [is] a set of capabilities that gives web designers and developers the ability to create the next generation of great online applications.
So it’s just a new set of features in an already-sophisticated web language — and it’s encouraging innovation for the next great websites and web applications.
So that’s cool. But what can HTML5 do, exactly? What are some of those buzz features we’ve been hearing about lately? There are several.
- Video. There’s a <video> tag is new in HTML5. In the olden days, you needed a plug-in to watch a video inside a web browser. Now, HTML5 allows you to watch the video embedded in the page.
- Geo-location. HTML5 has powerful mapping capabilities. If a user agrees to share his or her location, HTML5 can pinpoint (within feet) where they access a site. This is useful for getting directions and finding nearby retail stores. And, on the back-end, geo-location allows you to see where people are when they find your site.
- Offline capabilities and caching. HTML5 can store data from the web locally on a user’s device for a period of time. When this happens, elements of a website or web application load faster next time a user accesses it.
The cool thing is that HTML is always evolving. Even though HTML5 is the latest version, developers will continue to improve on it. However, you have to keep up with the times as well. Google says, “Just as you need to use an up-to-date, HTML5-compatible browser in order to enjoy sites and apps that take advantage of HTML5’s features.” That goes for mobile, too. Your phone is already HTML5-enabled, but to make full use of HTML5′s features, you need to have an HTML5-enabled website.
Mojaba websites are HTML5-enabled — meaning they can deliver HTML5 features to your phone (in a sleek, mobile-optimized format). See how Mojaba works in our new video, and learn how you can give your clients an HTML5-enabled website today.