SMS sometimes get a bad rap. We’ve all seen those annoying “Text 1212121 TODAY to reveal the name of your true love!” And American Idol and other voting shows make use of SMS for viewers’ picks. These two prominent uses may have contributed to labeling SMS promotions as voter-based, trivial or old-fashioned. And with increasing smartphone penetration and the advent of QR codes into the public eye, SMS may seem even more outdated. Why text when you can scan, tweet,