Tag Archives: christian gurney

In this virtual world, there is something wonderful about meeting face to face and that is what the Torsion Mobile team will be doing next week at BOLO 2012 in Phoenix. For those of you that aren’t attending, BOLO means “be on the look out.”  So the 225 or so agency owners that attend should “be on the look out” for Mojaba® and some special offers just for them.

As a sponsor of BOLO this year, Mojaba will be cookin’ up breakfast on Tuesday morning as well as introducing keynote speaker, Tom Webster. BOLO attendees should check out their goodie bag for “Mojaba Memory” and a guest pass for a Mojaba-published site for their own organization for a YEAR!

Christian Gurney

Christian Gurney

Back to the face-to-face part, Mojaba co-creator and president Christian Gurney will be eager to answer all your questions about Mojaba.  He may even tell you what’s next for the Mojaba family of products developed just for agencies and marketing organizations. Or look for Brooke Benschoter who can give you lots of ideas for using Mojaba in every facet of your client’s businesses – internal or external.

Brooke Benschoter

Mojaba is proud to be a sponsor of BOLO 2012 and is equally excited about being part of the “ ‘normal’ is just not cool anymore” information and education BOLO is offering its attendees. See you there and if we don’t, expect us to share what we have learned ourselves.

 

We’re pleased to announce that we are sponsors for this year’s SOBCon event in Chicago. Every year, SOBCon brings together some of the most well-known and respected voices in business and media for a weekend of learning and networking. We’re excited to connect with speakers like Chris Brogan, Laura Fitton, Gary W. Goldstein, Steve Farber and others, and to meet all of this year’s attendees! Here’s more about the event, from their Eventbrite page:

SOBCon Chicago 2012 is one of the best learning forums for small businesses and aspiring entrepreneurs in the US.

The theme this year is Creating and Leveraging Opportunity: Strategy and Execution. We’ll be discussing and applying qualitative and quantitative critical thinking. We’ll focus on the seven keys to strategy and execution: Mission & Vision, Position, Conditions, Decisions, Networks, and Systems. Each presentation, model, and mastermind session will change the way you see yourself and your business. The interactive sessions will keep you in the room.

Christian will be attending SOBCon from May 4-6, so if you’re going, be sure to stop by and see him. We’ve also built a stellar mobile site for the event, complete with speaker bios and location info, which you can see by visiting m.sobevent.com on your mobile device.

Learn more about SOBCon at sobevent.com, or follow them on Facebook or Twitter.

 

We’re thankful to have been included as a featured startup in the Startup America Blog this week. See the article below, or visit s.co to see the original post. And thanks to everyone at Startup America for all their hard work in supporting our country’s startups.

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By Christian Gurney, Co-Founder of Torsion Mobile – Today’s Featured Startup America member

What inspired you to start your company?

By 2015 more people will access the web with a mobile device than a PC, but only 20% of websites are usable on a smartphone. Mobile technology offers immense business opportunity, particularly globally. More Africans have access to mobile phones than to clean drinking water, according to Nielsen research.

“This is the biggest technological shift in the history of man,” said Gurney to the Des Moines Register in March 2012

Tell us something unique about you and your co-founder(s)?

Both of us have non-traditional backgrounds for a tech startup. Christian studied Archaeology in college and lived with Bushman groups in the Kalahari Desert. Co-founder Richard Kirsner has studio art and business degree. And both of us have been in tech for decades.

Our age (48 and 65) is also a little unique relative to our peers, but in line with what the Kauffman Group has shown – most founders are older than people typically think. We like to say that we’ve already made a lot of mistakes in our careers and we’re unlikely to make the same ones again. The balance of our employees are a lot younger, but we have a great mix to understand emerging technology and our customers and still have experience and maturity in the leadership.

What problem does your product or service solve?

Our product, Mojaba, helps creative professionals build mobile web sites for their clients faster, with more device compatibility and at a more affordable price – all without needing to learn programming or web coding.

What are your startup’s three biggest challenges to growth?

Getting traction with a wider customer base, finding the right mix of marketing channels to reach prospects and securing capital to accelerate our growth.

How will Startup America help your startup grow?

By encouraging a community of startups both locally and nationally, we get to interact with other founders tackling the same problems. We’ve also used some of the services targeted to startups and that’s helped manage our expenses.


Co-Founders, Christian Gurney and Richard Kirsner with our (very pumped) CEO Scott Case at Startup City.

Check out their product: 

Torsion Mobile
 is excited to announce the release of our new product, Mojaba. Mojaba is an intuitive Software-as-a-Service tool that enables creative professionals to build beautiful and effective mobile websites for their clients. We’ve been hard at work for over a year getting the system ready, and we’re excited to present it to the public.

After following the mobile trends, we’re certain that 2012 will be a year with an intense focus on mobile — mobile searching, advertising, commerce and Internet browsing will be key players this year. We want to help creative agencies embrace this shift and bring their clients into the age of mobile. To do that, we’ll provide cutting-edge features and services exclusively to marketers, advertisers, web designers and other creative professionals.

Mojaba has a simple drag-and-drop interface that allows agencies to build mobile websites quickly and easily. With Mojaba, agencies can organize by client and build multiple website drafts. Mojaba features include video, image linking, click-to-call, click-to-email, and find nearest (and nearest open) locations. Every element in Mojaba is customizable, for complete design flexibility, and Mojaba’s back-end, geo-location analytics are faster and more powerful than location tracking from Google Analytics.

Mojaba’s agency-only focus is important. There’s plenty of competition selling mobile websites (and website builders) to the end user. So we want to go beyond. By working only with agencies, we can provide not only a platform to build mobile websites, but also a database of materials to help agencies sell mobile to their clients. We have services to help agencies get the most out of Mojaba — we’re constantly updating the system, and we take comments and suggestions from our agency partners very seriously. In future releases of Mojaba, we’ll continue to provide the best mobile solutions in the market as well as the tools that agencies need to make their clients successful on the mobile web.

We have a very talented team of developers and designers with a penchant for building new and innovative features. “If we can dream it, we can develop it,” as our chief technological officer says. Often, that leads to advances in a matter of weeks.

Mojaba is the first tool from Torsion Mobile, but we’re looking forward to developing it as a global tool and an open door to exciting mobile solutions in the years to come.

Learn more:
Region: Startup Iowa
Mojaba:  www.mojaba.com
Team: www.torsionmobile.com

Click to join over 6,000 (and growing) Startup America members:

At Pitch and Grow, entrepreneurs can pitch their business to a supportive group of peer CEOs, CIOs, business development experts, industry professionals and business-savvy people.  In return, they have a unique opportunity to receive constructive feedback on areas such as fundraising, value proposition, business plan, management team, sales/marketing/support and building strategy.

A Pitch and Grow lunch panel presentation will be given by:

  • Mike Colwell, Executive Director, Business Innovation Zone (Moderator)
  • Wade Arnold, President and CEO of T8 Webware (Panelist)
  • Christian Gurney, President & Co-founder of Torsion Mobile, Inc. (Panelist)
  • Don Schoen, President and CEO if Bettrlife (Panelist

Date: April 11

Place and time: 11 a.m. to 5 p.m. at Veterans Memorial Auditorium

Registration: www.technologyiowa.org

 

Torsion Mobile CEO, Christian Gurney, will be presenting at the inaugural i2iowa Investors and Innovators Forum on Thursday, April 12, at Veterans Memorial Auditorium in Des Moines.

The event is being presented by The Technology Association of Iowa as a showcase of Iowa companies in bioscience, Internet technology and advanced manufacturing. The goal is to match entrepreneurs with investors with funding resources that fit their needs, and to provide a valuable networking opportunity for entrepreneurs, investors and business developers.

“We’re delighted to be invited to share our story about how we’re helping creative professionals help their clients take advantage of the mobile revolution,” Gurney says. “It should be an extremely beneficial event.”

If you’d like to attend, you can visit www.i2iowa.org for more information.

Torsion Mobile and Mojaba were featured in the latest issue of the Business Record. The article featured three Iowa companies who are solving business inefficiencies.

“One of the keys is to be deeply knowledgeable about the domain where you’re trying to solve the problem. You can’t just say, ‘We are going to create mobile websites’ without knowing what the current state of the art is, what the competition is doing, what the trends are and having a real deep understanding of what it’s going to take.” —Christian Gurney.

Read the full article on the Business Record’s website.

Christian Gurney will be presenting at the April BIZ Luncheon on April 18. See the press release below for more information.

FOR IMMEDIATE RELEASE

Photo by Anna Jones

“It’s about having a clear vision of what you want to achieve, what problem you want to solve and then getting to a point where you have a product,” explains Christian Gurney, President and CEO of Torsion Mobile, as a preview to his presentation at the April BIZ Luncheon.

Gurney’s presentation entitled “Building and Launching a Product – Lessons Learned” is intended for a wide audience as he notes, “I don’t want to present to a technical audience alone, but a non-technical entrepreneurial audience as well, because the lessons learned are universal.”

Anyone in charge of bringing an idea to life whether they are a marketing manager, someone in development, an entrepreneur, or a business owner with a new service can benefit from the insights this seasoned executive intends to share. “What we want to show is that ideas are a dime a dozen. It’s executing, getting something finished and then taking it to market that is the real differentiator,” he declares.

Among the insights Gurney hopes to share include; staying focused amidst all the distractions, understanding that obstacles are overcome through the teamwork of a well-chosen team and that decisive action is required even if on occasion it leads to mistakes.

The presentation is one his entire career has credentialed him to present.  Holder of a degree in Anthropology, two richly rewarding field trips to Africa living with and studying Bushmen groups in the Kalahari Desert led him to conclude he had reached the pinnacle of that career and persuaded him to follow his other passion – Information Technology.

Wasting no time, Gurney was soon rising through the ranks of NASDAQ-listed CE Software, the creator of electronic mail and computer utilities used around the world, where he would ultimately serve as President before moving on to several other C-level positions in technology firms. Additionally, he served on the Iowa Information Technology Council, at the request of Governor Tom Vilsack, and co-founded KGInterDev LLC a technical consulting firm specializing in iPhone, iPad and Android mobile and web-based applications.

Most recently, Gurney and his longtime business partner, Richard Kirsner, founded Torsion Mobile when they saw, as Gurney explains, “It was clear the entire platform of computing was switching to mobile devices so we wanted to build a solution that would be able to take advantage of that change.”

Their first product, Mojaba, enables creative agencies, web designers and other professionals to design and publish mobile-compatible websites for their clients. The Software as a Service tool optimizes formatting of websites for viewing on mobile devices. Mojaba was formally launched in February of this year to rave reviews. BIZCI.org, the website of the Business Innovation Zone, was among the first to employ this technology.

$15 admission fee (includes lunch)

11: 30 am
April 18, 2012
The Greater Des Moines Partnership
700 Locust St., Suite 100

To register or for more information, contact the BIZ at events@bizci.com. RSVP cancellations need to be made at least 24 hours before the event.

We now accept Dwolla! Contact us at events@bizci.com for more information.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the BIZ for details.

The BIZ’s mission is to connect entrepreneurial needs with qualified community and state resources and to provide guided professional and business direction. The BIZ helps entrepreneurs maximize their successes by helping them navigate resources, strengthen knowledge, improve skills, form strategic alliances and secure proper capitalization.

This project is funded by a grant from the U.S. Small Business Administration (SBA). SBA’s funding should not be construed as an endorsement of any products, opinions or services. All SBA-funded projects are extended to the public on a nondiscriminatory basis.

CONTACT:
Mike Colwell
Business Innovation Zone
Ph: (515) 286-4915
mcolwell@desmoinesmetro.com
www.bizci.org

DES MOINES, IA – (February 22, 2012) Torsion Mobile announced today the public release of its web-based, Mojaba (pronounced Mo-jah-ba) that enables creative agencies, web designers, and other professionals to design and publish mobile-optimized websites for their clients.

In the very near future, users throughout the world will use smartphones as the first, and in many cases the only, method to access information. However, nearly 80 percent of today’s websites offer a hard-to-read and difficult-to-use experience when displayed on a mobile device’s small screen. Converting a desktop website to a mobile optimized site has historically been a very labor intensive, expensive task.

Mojaba changes that by presenting website content in a manner that allows users to quickly find the information they are seeking, to make a call, find hours of operation, contact the business or organization via email, or get directions with convenience and clarity.

“Mojaba is just the first step in providing more tools for mobile marketing for creative professionals,” said Christian Gurney, co-founder of Torsion Mobile. “The trend for people to use their smartphone as their primary tool for accessing the web is undeniable. Agencies are in the perfect position to help their clients get ready for this huge shift in how we consume web content.”

A major benefit of Mojaba is that all the heavy work has been taken out of creating mobile sites, which allows for easy-to-use, fully branded mobile sites to be created in less time with no coding or technical experience required. Mojaba assists “agencies” to use their creative staff to build mobile websites that are effective and affordable for their clients. Each mobile site comes with enhanced analytics that show exact GPS coordinates of users, which allows for site owners to track and record location data to reveal traffic patterns and location-based opportunities.

Mojaba produces sites for all mobile platforms with web browsing capabilities, including Apple iOS, Google Android, BlackBerry 5+, Windows Phone 7+ and feature phones that support XHTML-MP.

One of the unique aspects of Mojaba is that it’s been developed specifically for agencies, creative professionals, web developers and freelancers rather than the general public. With nothing to download or purchase, agencies can use the Mojaba software-as-a-service to create and preview mobile websites for themselves and their clients. Sites can then be purchased by paying an affordable, all-inclusive annual subscription fee. The agency then determines the costs to each client based on project scope, perceived value and additional services they may offer.

Where to Buy
Mojaba is available now. Creative agencies, web designers and other professionals may sign up for the product by visiting www.Mojaba.com.

About Torsion Mobile
Torsion Mobile is dedicated to producing tools to enable the creation of compelling and exciting mobile solutions by advertising agencies, marketing organizations, and other creative professionals. Based in Des Moines, Iowa, Torsion Mobile is the brainchild of business executives Christian Gurney and Richard Kirsner. To learn more about Torsion Mobile, please visit www.torsionmobile.com.

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Company Contact:
Richard Kirsner
Vice President & CFO
Torsion Mobile
515-724-7045
rkirsner@torsionmobile.com

Silicon Prairie News

Our friends at SPN wrote an article on the launch of Mojaba: “Torsion Mobile, a Des Moines-based startup building mobile solutions for creative professionals, released its first productMojaba, in early February with the mission to make mobile websites easier to build. . .”

Thanks to Macy Koch and the SPN gang! Read the entire Silicon Prairie News article here.