QR Code Hit or Miss

Welcome to Torsion Mobile’s feature —
QR Code Hit or Miss.

For this education series, we are gathering QR Code examples from a spectrum of national and local brands and analyzing them for effectiveness. Our goal is sharing from both the success and the mistakes made in deploying a key component in the future of mobile marketing.

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Keurig Vue Bed Bath and Beyond Circular Head-to-head competition for the hot beverage brewing dollar in this housewares circular. Could a QR Code sway your purchase?
Local Daily Newspaper Subscription Offer This simple insert matches an add series that paper is running at the same time as well as some television so its an intergrated program from the start which is great. The flyer give potential customers the option to scan, type in the url or even call a customer service rep to place their order. And the options are clear and so is the 50% offer.
Hotel Room Key Restaurant QR Code Checked in, hungry and there is a place to eat right next door. What a great place to deliver a menu and hours of operation but the room key for your hotel stay.
Farrell’s Martial Arts QR Code on Direct Mail Looking for summer fun for kids. This regional martial arts studio offers a great program and wanted to tell families about it with this direct mail piece that includes a QR Code.
Iowa Living Magazine Publisher’s Letter QR Code Magazines like this one can really extending their reach with the use of QR Codes when the program is executed well.
Karl Chevrolet QR Code on Daily Paper Header Too much information makes this QR Code a MISS. Improved execution of this site would be easy and have signifcant payoffs for both the user and the car dealership.
Gillette Shaving for Men QR Code New York Times Ad This ad grabs the target audiences attention - men who shave - but then does not deliver much unless all you want to see is Kate Upton.
Olive Garden Buzzer QR Code When you visit your local Olive Garden, waiting is fun and games and a promotion for Porta Vita wines.