Torsion Mobile http://torsionmobile.com We Build Tools for Marketing, Design and Web Professionals for Mobile Websites and Marketing Wed, 19 Nov 2014 19:33:00 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 Google Now Labels Websites as “Mobile Friendly” in Search http://torsionmobile.com/2014/11/19/google-now-labels-websites-mobile-friendly-search/ http://torsionmobile.com/2014/11/19/google-now-labels-websites-mobile-friendly-search/#comments Wed, 19 Nov 2014 19:31:13 +0000 http://www.torsionmobile.com/?p=7639 Google has taken a concrete step to alert mobile searchers if the website in Google search results will present a nice experience for smartphone users. This news was coupled with a confirmation by Google that it is experimenting with promoting mobile-friendly websites in the all-important ranking algorithm. Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results. — Google Webmaster Central We’ve been saying

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Google has taken a concrete step to alert mobile searchers if the website in Google search results will present a nice experience for smartphone users. This news was coupled with a confirmation by Google that it is experimenting with promoting mobile-friendly websites in the all-important ranking algorithm.

Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results. — Google Webmaster Central

We’ve been saying for years now that it is a mobile world and that smartphone users (which are now 72% of mobile subscribers or 174 million people according to comScore) reward those businesses who make it easy to work with and punish those which don’t. It looks like us that Google is getting ready to start deploying a big stick to make that point even clearer.

Screen Shot 2014-11-19 at 12.07.00 PM

Google Mobile-friendly Test – Is your website Awesome or something less?

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iPhone 6 – The Jolt That Mobile Payments Need http://torsionmobile.com/2014/08/29/iphone-6-jolt-mobile-payments-need/ http://torsionmobile.com/2014/08/29/iphone-6-jolt-mobile-payments-need/#comments Fri, 29 Aug 2014 16:03:26 +0000 http://www.torsionmobile.com/?p=7607 Mobile payments, or the notion that you can pay for goods and services at the checkout with your smartphone, may finally break into the mainstream if Apple and the iPhone 6 get involved. While Apple doesn’t talk about future products, Wired was the latest to report that the next iPhone would include mobile-payment capabilities powered by a short-distance wireless technology called near-field communication, or NFC. Apple is hosting an event on Sept. 9 that’s widely expected to be the debut

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apple-nfcMobile payments, or the notion that you can pay for goods and services at the checkout with your smartphone, may finally break into the mainstream if Apple and the iPhone 6 get involved.

While Apple doesn’t talk about future products, Wired was the latest to report that the next iPhone would include mobile-payment capabilities powered by a short-distance wireless technology called near-field communication, or NFC. Apple is hosting an event on Sept. 9 that’s widely expected to be the debut of the next iPhone or iPhones.

Apple’s embrace of mobile payments would represent a watershed moment for how people pay at drugstores, supermarkets, or for cabs. The technology and capability to pay with a tap of your mobile device has been around for years — you can tap an NFC-enabled Samsung Galaxy S5 or NFC-enabled credit card at point-of-sale terminals found at many Walgreen drugstores — but awareness and usage remain low. Apple’s visibility and massive user base – it already holds credit card data for about 800 million iTunes account holders — could change that.

Torsion Mobile View: NFC has always been one of those “any time now” technologies that never seems to reach critical mass. If – and this is a big if – Apple truly enters the market, then it could actually be the spark that makes it a reality.

via iPhone 6 — the jolt that mobile payments need – CNET.

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Does Desktop Still Matter for Marketing Email? http://torsionmobile.com/2014/04/29/desktop-still-matter-marketing-email/ http://torsionmobile.com/2014/04/29/desktop-still-matter-marketing-email/#comments Tue, 29 Apr 2014 15:46:38 +0000 http://www.torsionmobile.com/?p=7572 An interesting marketing email arrived recently from Microsoft’s Xbox team, promoting the new game Titanfall. We don’t actually play console games all day at Torsion Mobile, but this email caught our eye for its formatting. The design was optimized exclusively for for viewing on a smartphone (see image right) and not configured for a desktop or tablet setting. We’ve written before about the art and science of building emails that work across ALL platforms, but the Titanfall message is curious in that

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Titanfall Marketing Email on Desktop

The exceptionally long smartphone only format Titanfall marketing email.

An interesting marketing email arrived recently from Microsoft’s Xbox team, promoting the new game Titanfall. We don’t actually play console games all day at Torsion Mobile, but this email caught our eye for its formatting. The design was optimized exclusively for for viewing on a smartphone (see image right) and not configured for a desktop or tablet setting.

We’ve written before about the art and science of building emails that work across ALL platforms, but the Titanfall message is curious in that it appears the decision was made to only focus on reading on a smartphone. One might even argue that the layout gives no consideration to converting desktop users at all. For conversion purposes, the landing page is implemented with a Responsive Web Design (see screenshots at bottom)

Assuming this was a conscious choice by the marketing team, it raises the question, “Does the desktop still matter for email marketing?”. The answer is, it depends on the target. We found a nice compendium of statistics and sources at eMailmonday and they boiled it down for us:

Mobile email will account for 15 to 70% of email opens, depending on your target audience, product and email type. – eMailmonday by Jordie van Rijn

We frequently see reports of 50% to 60% of email is read on smartphones and that seems logical because smartphones are nearly always with their owners. It may be a safe bet that the marketers have data to inform the decision to target smartphones for the reading context.

This is the key aspect to this choice: do you have specific analytics that indicate which device or context your target is reading the emails? If you do, you can make the decision to have a smartphone-only email as a low-risk proposition. Another key is to ensure that the landing page for conversion is optimized for your target audience, too. We might quibble with the design choices for conversion — there isn’t a super-clear hot area for clickthrough/tapthrough in the message graphic, but the overall mail message is eye-catching and certainly is engaging on a smartphone.

Does the desktop still matter? Ultimately it is a question of your customers and what platform or device they prefer to use to consume your message.

Titanfall Email on smartphone.

Titanfall Email on smartphone.

Titanfall landing page on mobile browser.

Titanfall landing page on mobile browser.

Titanfall landing page with desktop browser.

Titanfall landing page with desktop browser.

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Beginners Guide to Icon Fonts in WordPress http://torsionmobile.com/2014/04/15/beginners-guide-icon-fonts-wordpress/ http://torsionmobile.com/2014/04/15/beginners-guide-icon-fonts-wordpress/#comments Tue, 15 Apr 2014 13:34:09 +0000 http://www.torsionmobile.com/?p=7556 What Are Icon Fonts? Imagine dingbats of every kind and style – social icons, website icons, anything you can think of – only they’re not images: they’re actually fonts. That’s a big deal because with image icons, you get, well, static images. You might get a few different sizes of the same image, but you really can’t do anything with them other than use them as-is. An icon that is actually a font is a whole different animal. While it’s

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Screen Shot 2014-04-15 at 8.41.56 AM

What Are Icon Fonts?

Imagine dingbats of every kind and style – social icons, website icons, anything you can think of – only they’re not images: they’re actually fonts.

That’s a big deal because with image icons, you get, well, static images. You might get a few different sizes of the same image, but you really can’t do anything with them other than use them as-is.

An icon that is actually a font is a whole different animal. While it’s true that the icons are simpler in appearance, they make up for their minimalism by being highly customizable. With an icon font you can easily change an icon’s size and color (just like text fonts!). Plus, icon fonts have transparent backgrounds that really work in old versions of Internet Explorer, if working in an old version of IE is a consideration for you.

Another advantage is that they can replace CSS image sprites. Using a custom icon font with a limited number of icons works similarly to image sprites but gives you the ability to style icons like text.

Torsion Mobile View: Icon fonts are very useful and a huge timesaver when working on a website design. They enable you to quickly build icon sets that scale and look great at any resolution on any device. Follow this tutorial to get a quick introduction.

via The Beginners Guide to Icon Fonts in WordPress – Tuts  Code Tutorial.

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Responsive Email Design and Testing Resources http://torsionmobile.com/2014/04/14/responsive-email-design/ http://torsionmobile.com/2014/04/14/responsive-email-design/#comments Mon, 14 Apr 2014 12:52:11 +0000 http://www.torsionmobile.com/?p=7547 Justine Jordan of Litmus provides responsive email design resources. Slide show is above and resource page below. Some of the resources include: Favorite Articles Email Templates & Frameworks Recommended Blogs People to Follow on Twitter Examples of Great Responsive Emails Cross-Device Email Testing Torsion Mobile View: A good reminder that “Responsive” isn’t just about the website – it’s all the tools used to communicate with customers and prospects. Good design for email requires specialized approaches and this page is a good

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Responsive Email Design ResourcesJustine Jordan of Litmus provides responsive email design resources. Slide show is above and resource page below. Some of the resources include:

  • Favorite Articles
  • Email Templates & Frameworks
  • Recommended Blogs
  • People to Follow on Twitter
  • Examples of Great Responsive Emails
  • Cross-Device Email Testing

Torsion Mobile View: A good reminder that “Responsive” isn’t just about the website – it’s all the tools used to communicate with customers and prospects. Good design for email requires specialized approaches and this page is a good starting point. Remember – as with any marketing, test, test and test some more.

via Litmus | Responsive Email Resources.

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Torsion Mobile Unveils Turnkey Licensing for Mojaba Mobile Website Creation Platform http://torsionmobile.com/2014/04/10/mojaba-website-platform-licensing/ http://torsionmobile.com/2014/04/10/mojaba-website-platform-licensing/#comments Thu, 10 Apr 2014 12:48:03 +0000 http://www.torsionmobile.com/?p=7536 DES MOINES, Iowa (April 10, 2014) – Torsion Mobile announced today a new licensing program for it’s Mojaba® mobile website platform. The license program provides new revenue extension opportunities for companies focused on e-mail marketing, mobile advertising as well as mobile application developers that connect mobile consumers to the web. “With 1.5 billion people across the world and 220 million within the United States owning smartphones, consumers rely on their mobile device over a desktop computer,” said Richard Kirsner, Vice

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Mojaba Builder LogoDES MOINES, Iowa (April 10, 2014) – Torsion Mobile announced today a new licensing program for it’s Mojaba® mobile website platform. The license program provides new revenue extension opportunities for companies focused on e-mail marketing, mobile advertising as well as mobile application developers that connect mobile consumers to the web.

“With 1.5 billion people across the world and 220 million within the United States owning smartphones, consumers rely on their mobile device over a desktop computer,” said Richard Kirsner, Vice President of Torsion Mobile. “Companies now realize they must provide marketing solutions that include a consistent and engaging mobile experience from beginning to end. Mojaba is the tested and proven system that meets this need.”

By using Mojaba as a ready-made system, businesses and their marketing or digital agencies can quickly create mobile-optimized content for landing pages, sign-up forms, online payment, event and tradeshow websites and more. This allows their customers to have a complete mobile experience when contacted by email, text and other means delivered through the mobile environment. By adding Mojaba to their suite of offerings, SMS text and email marketers, mobile ad networks, QR Code, application developers and large digital agencies open the opportunity to extend their lines of business and revenue streams.

Mojaba is a cloud-based product designed to create mobile-optimized websites quickly and easily. Websites created with Mojaba are compatible with all major mobile browsers on all smartphone operating systems.

A range of proven features and functions mobile consumers expect, such as:

  • Mobile-optimized display, navigation and interface that is easy to read and use.
  • Rich media experience optimized for smartphones.
  • Business locator feature, supporting one or hundreds of locations, that provides exact directions to a physical location.
  • Tap to call and tap to email for immediate response to a call to action.

Integrations with major applications such as:

  • Constant Contact for email campaigns and list signup.
  • Dwolla payment network for sending money to any person or business.
  • MailChimp for list sign up and email campaigns.
  • PayPal for mobile-optimized checkout and payments.
  • SinglePlatform for restaurant menu and business listings.
  • Vimeo for mobile video services.
  • WordPress for simple integration with existing websites.
  • Wufoo Forms for data collection and surveys.
  • YouTube for seamless video playback.

Key Benefits

  • No coding or programming knowledge is required to create mobile websites with Mojaba. Sites can be completed in as little as 20 minutes.
  • Automatic graphic and image handling to resize across all user screens, including built-in Retina display support that removes the need to edit images in another application or re-size for different devices.
  • Built-in location-based analytics enables reporting on users’ locations when accessing features such as find a Location or Click to Call. Easily see patterns of use within a city or state.
  • Automatic QR Code generation for marketing materials and signage.
  • Low cost of deployment and operation. No IT resources or systems necessary to get started.
  • Re-usable and customizable templates for rapid site creation for branded or themed sites or versions of advertising landing pages.
  • Multi-client customer account management and subscription billing services built-in allows immediate scalability to a large customer base.
  • XHTML-MP support for non-smartphones in emerging markets delivers key website features to different markets with appropriate technology.
  • Extendable architecture for rapid, low-cost integration with third-party services.

Program Details
The Mojaba licensing program provides for a number of unique features to rapidly spin up a complete system including an affordable one-time license fee, customized deployment including branding, support system, features, subscription systems and ongoing operational and development support. A variety of license types are offered and details are available by contacting the company at http://about.mojaba.com/licensing 

About Mojaba
Initially released in early 2012, Mojaba is the easiest system for building HTML5-based websites for all mobile devices with web browsing capabilities, including Apple iOS, Google Android, Windows Phone and emerging market feature phones that support XHTML-MP. The entire system is self-contained, from account creation, to no-code site building, to high-speed hosting and analytics and requires no programming knowledge to quickly create stunning results. To find out more, visit http://www.mojaba.com

About Torsion Mobile

Torsion Mobile produces compelling and exciting mobile solutions used by advertising agencies, marketing organizations, and small business. To learn more about Torsion Mobile, please visit http://www.torsionmobile.com

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Which Search Engine Dominates Mobile? http://torsionmobile.com/2014/04/03/which-search-engine-dominates-mobile/ http://torsionmobile.com/2014/04/03/which-search-engine-dominates-mobile/#comments Thu, 03 Apr 2014 14:09:34 +0000 http://torsionmobile.com/?p=7522 We often hear about the various innovations and changes to search engines. Google is closely watched by a large sector of professionals and whenever they make a change (such as the recent interface changes to search results pages), endless blogposts are generated and discussed. Yahoo! and Bing also come in for interest and discussion – if only because they represent the anti-Google. However, when it comes to search from mobile devices one company owns the platform. The Big Dog Hunts

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We often hear about the various innovations and changes to search engines. Google is closely watched by a large sector of professionals and whenever they make a change (such as the recent interface changes to search results pages), endless blogposts are generated and discussed. Yahoo! and Bing also come in for interest and discussion – if only because they represent the anti-Google. However, when it comes to search from mobile devices one company owns the platform.

The Big Dog Hunts
According to recent data we pulled from NetMarketShare, Google continues to be the dominant player in mobile search with a crushing 91% global market share (see charts below). This is a full 22 percentage points more than their market share on desktop.

When it comes to search from mobile devices one company owns the platform.

Built-in Power
The reason for the mobile search dominance of Google is fairly easy to understand. When the first iPhones began the smartphone revolution, Google was the default search for Mobile Safari. As Google built out Android and it became popular, Google search was built in. With iOS and Android being the world’s dominate smartphone platforms, Google clear has an incumbent’s advantage.

Mobile Search Engine Market Share

Desktop Search Engine Market Share

Staying Power
Will is stay that way? It’s unlikely that a 90% marketshare will remain intact forever.

  • First, as China grows as a smartphone market and with Apple making deals with more Chinese mobile operators to carry the iPhone, we can expect Baidu (which is now an option in iOS 7) to make inroads.
  • Second, in other emerging markets, alternatives will likely come sprout up both as a response to having better localized content and as a reaction to the distrust of American companies caused by the disclosures of NSA spying.
  • And finally, in Europe, a 90% market dominance by any company in any consumer segment will invite scrutiny of regulators.

It may take years, but fragmentation of this market appears to be inevitable.

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Survey: Search Engines Dominate Mobile Product Research http://torsionmobile.com/2014/03/31/survey-search-engines-dominate-mobile-product-research/ http://torsionmobile.com/2014/03/31/survey-search-engines-dominate-mobile-product-research/#comments Mon, 31 Mar 2014 17:52:47 +0000 http://www.torsionmobile.com/?p=7516 Last week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Chicago-based e-tailing group and consisted of nearly 1,300 US smartphone owners.Among other questions the survey asked, “When using a mobile device for product research, how do you search?” Survey respondents overwhelmingly said “search engine” vs. the other choices: Search engine:

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iphone-imgLast week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Chicago-based e-tailing group and consisted of nearly 1,300 US smartphone owners.Among other questions the survey asked, “When using a mobile device for product research, how do you search?” Survey respondents overwhelmingly said “search engine” vs. the other choices:

  • Search engine: 73 percent
  • Specific mobile website: 33 percent
  • Mobile app: 24 percent

Torsion Mobile View: Two concepts for small business owners to understand from this: 1) It’s a mobile world and that means consumers use their smartphones first to look for things and 2) ensuring your business shows up properly within search engines (and for mobile that means Google) is a basic – make or break requirement.

via Survey: Search Engines Dominate Mobile Product Research.

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Finger-Friendly Design: Ideal Mobile Touchscreen Target Sizes http://torsionmobile.com/2014/03/25/finger-friendly-design-ideal-mobile-touchscreen-target-sizes/ http://torsionmobile.com/2014/03/25/finger-friendly-design-ideal-mobile-touchscreen-target-sizes/#comments Tue, 25 Mar 2014 14:49:33 +0000 http://www.torsionmobile.com/?p=7507 Smaller touch targets are harder for users to hit than larger ones. When you’re designing mobile interfaces, it’s best to make your targets big so that they’re easy for users to tap. But exactly how big should you make them to give the best ease of use to the majority of your users? Many mobile developers have wondered this, and most have turned to the user interface guidelines provided by the platform developer for the answer. Torsion Mobile View: The

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finger-57Smaller touch targets are harder for users to hit than larger ones. When you’re designing mobile interfaces, it’s best to make your targets big so that they’re easy for users to tap. But exactly how big should you make them to give the best ease of use to the majority of your users? Many mobile developers have wondered this, and most have turned to the user interface guidelines provided by the platform developer for the answer.

Torsion Mobile View: The basics outlined in this post haven’t changed and as more designers and developers are asked to handle the mobile user, understanding the concepts of what makes designing for touch different is important. It’s also a reminder that frameworks such as Bootstrap have a lot of the best practices like these already baked in.

via Finger-Friendly Design: Ideal Mobile Touchscreen Target Sizes | Smashing UX Design.

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Top 20 Local Search Ranking Factors: An Illustrated Guide http://torsionmobile.com/2014/03/21/top-20-local-search-ranking-factors/ http://torsionmobile.com/2014/03/21/top-20-local-search-ranking-factors/#comments Fri, 21 Mar 2014 14:29:07 +0000 http://www.torsionmobile.com/?p=7496 First published in 2008 by David Mihm, the Local Search Ranking Factors survey of Local SEOs around the globe has become a high point in the year in local search. If you eagerly await this yearly report and comb through it for new insight, then the information in this guide may not come as news to you. I wrote this guide for marketers who are new to the field of local SEO and for local business owners who are flying

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seomoz-logoFirst published in 2008 by David Mihm, the Local Search Ranking Factors survey of Local SEOs around the globe has become a high point in the year in local search. If you eagerly await this yearly report and comb through it for new insight, then the information in this guide may not come as news to you. I wrote this guide for marketers who are new to the field of local SEO and for local business owners who are flying solo in their efforts to market their companies on the web.

Local Search Ranking Factors 2013 identified 83 foundational ranking factors. This guide takes the top 20 most important factors and offers a succinct, illustrated example of each.

By reading this guide, you will understand both the lingo and the concept of each local search ranking factor. Use this information and you will be on the road to promoting local businesses on the web from a firm and educated foundation. Sound good? Start reading!

Torsion Mobile View: This article by Miriam Ellis is the Big Daddy of resources for Local SEO – the art of ensuring your retail business or location is found by consumers. Not every business will be able to work through these steps, but it provides a good foundation about the type of conversation to have with your web marketers. At the very least, ask them which of these 20 they think are most important.

via Top 20 Local Search Ranking Factors: An Illustrated Guide – Moz.

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Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study] http://torsionmobile.com/2014/03/20/mobile-drive-50-percent-google-paid-search-clicks-end-2015-study/ http://torsionmobile.com/2014/03/20/mobile-drive-50-percent-google-paid-search-clicks-end-2015-study/#comments Thu, 20 Mar 2014 13:29:50 +0000 http://www.torsionmobile.com/?p=7492 Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it’s expected to rise to 30 percent over the next 3 years, according to eMarketer. Torsion Mobile View: This information follows the discussion on mobile search on track to surpass desktop

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Marin Software LogoMobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it’s expected to rise to 30 percent over the next 3 years, according to eMarketer.

Torsion Mobile View: This information follows the discussion on mobile search on track to surpass desktop search. We’re sharing these reports because very soon we will be in a mobile first Internet. It is absolutely key that businesses and organizations of all size come to grips with one of the biggest changes in communication the past decade.

Taking a deeper look at its own data on mobile ad performance for Google, Marin Software released its 2014 annual mobile search advertising report today.

Get a copy of the Marin Software Mobile Advertising Annual Report (registration required).

via Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study].

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7 Tips for Creating Mobile Friendly Email Campaigns http://torsionmobile.com/2014/03/19/7-tips-creating-mobile-friendly-email-campaigns/ http://torsionmobile.com/2014/03/19/7-tips-creating-mobile-friendly-email-campaigns/#comments Wed, 19 Mar 2014 13:12:43 +0000 http://www.torsionmobile.com/?p=7486 Why Is Mobile Formatting So Important for Email? Mobile devices have made checking emails so easy that you can do it anytime, anywhere: while watching TV, riding the subway, on your way to a meeting, or even on the toilet. Studies have shown more than one third of mobile Internet time is spent using mobile email. And more importantly, 56% of US consumers who have made at least one purchase using their smartphone have done so in response to a

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Mobile emailsWhy Is Mobile Formatting So Important for Email?

Mobile devices have made checking emails so easy that you can do it anytime, anywhere: while watching TV, riding the subway, on your way to a meeting, or even on the toilet. Studies have shown more than one third of mobile Internet time is spent using mobile email. And more importantly, 56% of US consumers who have made at least one purchase using their smartphone have done so in response to a marketing message delivered via mobile email according to ExactTarget. Is Your Email Template Mobile Friendly? Take a look at your email campaign template. Is it mobile friendly?

7 Tips for Creating Mobile Friendly Email Campaigns

Before we start, it’s good to take a look at some general issues with coding HTML emails. Regardless of making your email campaigns mobile or not, these guidelines should still be followed.Use only tables for layout, not divsSet inline CSS for all stylings, and NEVER use CSS shorthandDefine background color inside a container table instead of the bodyMake sure images have defined dimensions and avoid using PNGsAlways provide alt text for imagesWe’ve gone through enough prep work, let’s now start going through the tips for making mobile friendly email campaigns.

Torsion Mobile View: Marketers and designers need to make it a priority to put their emails and newsletters under the mobile lens. If messages are hard to read on smartphones, they will be ignored or deleted without any further action. So tidy up your templates using the guidance in this article (link below).

Extra Credit: if the consumer follows your Call to Action, do they go to a mobile-optimized website or an old static HTML page?

via 7 Tips for Creating Mobile Friendly Email Campaigns | In Transit.

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Matt Cutts: Google Mobile Queries May Surpass PC Search This Year http://torsionmobile.com/2014/03/18/matt-cutts-google-mobile-queries-may-surpass-pc-search-year/ http://torsionmobile.com/2014/03/18/matt-cutts-google-mobile-queries-may-surpass-pc-search-year/#comments Tue, 18 Mar 2014 13:20:07 +0000 http://www.torsionmobile.com/?p=7481 Speaking at SMX West last week Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association conference in New Orleans earlier this year. Torsion Mobile’s View: This trend in mobile search is clearly supported by other data that shows consumers turn to their smartphones first to find people, places and things. It’s critical for businesses and

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google logoSpeaking at SMX West last week Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association conference in New Orleans earlier this year.

Torsion Mobile’s View: This trend in mobile search is clearly supported by other data that shows consumers turn to their smartphones first to find people, places and things. It’s critical for businesses and organizations to have mobile-ready websites, emails and newsletters and the time for that is now.

via Matt Cutts: Google Mobile Queries May Surpass PC Search This Year.

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The Big Badass List of Twitter Bootstrap Resources http://torsionmobile.com/2014/03/16/the-big-badass-list-of-twitter-bootstrap-resources/ http://torsionmobile.com/2014/03/16/the-big-badass-list-of-twitter-bootstrap-resources/#comments Sun, 16 Mar 2014 21:10:16 +0000 http://torsionmobile.com/?p=7415 See on Scoop.it – Bootstrap Christian Gurney‘s insight: The name says it all – this is a huge list of Bootstrap-related resources. We always share this with our enterprise clients as part of our team education processes. See on bootstraphero.com

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See on Scoop.itBootstrap

Christian Gurney‘s insight:

The name says it all – this is a huge list of Bootstrap-related resources. We always share this with our enterprise clients as part of our team education processes.


See on bootstraphero.com

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20 Awesome Resources for Twitter Bootstrap Lovers | Design Shack http://torsionmobile.com/2014/03/16/20-awesome-resources-for-twitter-bootstrap-lovers-design-shack/ http://torsionmobile.com/2014/03/16/20-awesome-resources-for-twitter-bootstrap-lovers-design-shack/#comments Sun, 16 Mar 2014 21:08:00 +0000 http://torsionmobile.com/?p=7413 See on Scoop.it – Bootstrap Reading an article entitled 20 Awesome Resources for Twitter Bootstrap Lovers on Design Shack. Christian Gurney‘s insight: One of the keys to leveraging Bootstrap is the know where to look for small add-ons or resources. This list includes code and widgets, tutorials, themes, mockups and more. See on designshack.net

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See on Scoop.itBootstrap


Reading an article entitled 20 Awesome Resources for Twitter Bootstrap Lovers on Design Shack.


Christian Gurney‘s insight:

One of the keys to leveraging Bootstrap is the know where to look for small add-ons or resources. This list includes code and widgets, tutorials, themes, mockups and more.


See on designshack.net

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The 8 biggest responsive web design problems (and how to avoid … http://torsionmobile.com/2014/03/16/the-8-biggest-responsive-web-design-problems-and-how-to-avoid/ http://torsionmobile.com/2014/03/16/the-8-biggest-responsive-web-design-problems-and-how-to-avoid/#comments Sun, 16 Mar 2014 20:56:54 +0000 http://torsionmobile.com/?p=7411 See on Scoop.it – Responsive Web Design Earlier this year I created a survey asking fellow designers about the problems they faced when creating fully responsive sites. This article will list the most common problems they reported and offer possible solutions, along … Christian Gurney‘s insight: We’ve encountered – and overcome – many of the same issues as we’ve worked on RWD projects within very large enterprises and small business websites. This article is a good resource. I particularly like the

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See on Scoop.itResponsive Web Design


Earlier this year I created a survey asking fellow designers about the problems they faced when creating fully responsive sites. This article will list the most common problems they reported and offer possible solutions, along …


Christian Gurney‘s insight:

We’ve encountered – and overcome – many of the same issues as we’ve worked on RWD projects within very large enterprises and small business websites. This article is a good resource. I particularly like the tip of “Design more elements and fewer layouts.” Much of the content is moving to a card-based metaphor and so designing for the elements can really help this process.


See on www.creativebloq.com

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4 SEO Benefits of Responsive Web Design – Search Engine Journal http://torsionmobile.com/2014/03/16/4-seo-benefits-of-responsive-web-design-search-engine-journal/ http://torsionmobile.com/2014/03/16/4-seo-benefits-of-responsive-web-design-search-engine-journal/#comments Sun, 16 Mar 2014 20:23:58 +0000 http://torsionmobile.com/?p=7407 See on Scoop.it – Responsive Web Design What are the SEO benefits of going responsive? Here’s how responsive web design can help a site to shine in the SERPs. Christian Gurney‘s insight: We think one of the top benefits is the potential reduction in bounce rates for mobile and tablet users. With so many consumers using their smartphone as the first search tool, RWD on a site can help ensure they don’t leave the site immediately. See on www.searchenginejournal.com

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See on Scoop.itResponsive Web Design


What are the SEO benefits of going responsive? Here’s how responsive web design can help a site to shine in the SERPs.


Christian Gurney‘s insight:

We think one of the top benefits is the potential reduction in bounce rates for mobile and tablet users. With so many consumers using their smartphone as the first search tool, RWD on a site can help ensure they don’t leave the site immediately.


See on www.searchenginejournal.com

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Mobile Ready Shopify Store Launched for Illini Moms Association http://torsionmobile.com/2014/03/04/mobile-ready-shopify-store-launched-illini-moms-association/ http://torsionmobile.com/2014/03/04/mobile-ready-shopify-store-launched-illini-moms-association/#comments Tue, 04 Mar 2014 20:58:22 +0000 http://www.torsionmobile.com/?p=7397 Torsion Mobile recently unveiled a new website for the Moms Association at the University of Illinois. The association also needed online store to help fundraising and a key requirement was that the store mobile optimized, especially for smartphones. However, the most urgent requirement was that the store be stood up quickly as an important annual fundraiser was just around the corner. The Shopify store interface was customized and Torsion Mobile accomplished all of the inventory setup, feature configuration and admin training.

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Torsion Mobile recently unveiled a new website for the Moms Association at the University of Illinois. The association also needed online store to help fundraising and a key requirement was that the store mobile optimized, especially for smartphones. However, the most urgent requirement was that the store be stood up quickly as an important annual fundraiser was just around the corner.

The Shopify store interface was customized and Torsion Mobile accomplished all of the inventory setup, feature configuration and admin training. The Illini Moms had originally been quoted an lengthy turnaround by other alumni providers and the solution was to be desktop-only. Torsion Mobile provided the association with a mobile ready Shopify store in a couple of weeks that met all requirements.

Visit Illini-Moms.myshipify.com to see this mobile ready Shopify store in action!

Illini Moms Mobile Ready Shopify Store

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Illini Moms Association Website Launched by Torsion Mobile http://torsionmobile.com/2014/02/27/illini-moms-association-website-launched-torsion-mobile/ http://torsionmobile.com/2014/02/27/illini-moms-association-website-launched-torsion-mobile/#comments Thu, 27 Feb 2014 13:45:10 +0000 http://www.torsionmobile.com/?p=7389 Torsion Mobile recently unveiled the new website for the Moms Association at the University of Illinois. Since 1923, the Illini Moms have been supporting the university and its students. The Illini Moms entered 2014 with a goal to look at updating their online presence to better share their mission with prospective members and communicate events and activities. A custom Responsive Web Design ensured that smartphone users didn’t miss a beat. Torsion Mobile chose WordPress as the foundation to ensure easy updating of

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Torsion Mobile recently unveiled the new website for the Moms Association at the University of Illinois. Since 1923, the Illini Moms have been supporting the university and its students. The Illini Moms entered 2014 with a goal to look at updating their online presence to better share their mission with prospective members and communicate events and activities.

A custom Responsive Web Design ensured that smartphone users didn’t miss a beat. Torsion Mobile chose WordPress as the foundation to ensure easy updating of content such as activity updates, calendar of events, photo galleries and much more.

Visit IlliniMoms.com to see the Association in action!

Moms Association at the University of Illinois Responsive Website

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Consumers Made It a Mobile Valentine’s Day http://torsionmobile.com/2014/02/20/consumers-made-mobile-valentines-day/ http://torsionmobile.com/2014/02/20/consumers-made-mobile-valentines-day/#comments Thu, 20 Feb 2014 13:45:41 +0000 http://www.torsionmobile.com/?p=7372 A report looking at online sales data for the week leading up to Valentine’s Day 2014 by IBM Digital Analytics Benchmark showed that consumers continued to move to mobile platforms to do their shopping. While the report covers an array of topics, one key metric is the increase in online traffic and sales from consumers using the mobile devices. Mobile traffic made up 37% of all online use and mobile sales was 17% of all sales. The increase in mobile sales

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phone-heartA report looking at online sales data for the week leading up to Valentine’s Day 2014 by IBM Digital Analytics Benchmark showed that consumers continued to move to mobile platforms to do their shopping.

While the report covers an array of topics, one key metric is the increase in online traffic and sales from consumers using the mobile devices. Mobile traffic made up 37% of all online use and mobile sales was 17% of all sales. The increase in mobile sales was 49% over 2013. That’s a very significant increase and we think it reflects consumers’ desire to use their most convenient device, a smartphone or a tablet, to browse and buy on the Internet.

The following summary is so telling that we pulled it directly from the report:

Supporting these overall trends, the IBM Digital Analytics Benchmark also reported trends across four of the hottest retail categories over the pre-Valentine’s Day shopping week:

  1. Department Stores: Total online sales grew 34 percent over 2013, with mobile sales growing 45 percent year over year.
  2. Gifts: Total online sales grew 19.9 percent over 2013, with mobile sales growing 44.5 percent year over year.
  3. Apparel: Total online sales grew 17 percent over 2013, with mobile sales growing 41.4 percent year over year.
  4. Health and Beauty: Total online sales grew 15 percent over 2013, with mobile sales growing 67.6 percent year over year.

For small to medium-sized businesses, this data pulled from the report is significant in that it demonstrates how consumers are using mobile across all categories of stores to make purchases. The average increase in Mobile Sales in these four categories was 50%. If you are a small business and you don’t have a mobile-optimized store, you are going to be losing sales to those competitors that do.

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Des Moines Register Column: A New Microsoft CEO in a Mobile World http://torsionmobile.com/2014/02/17/des-moines-register-column-new-microsoft-ceo-mobile-world/ http://torsionmobile.com/2014/02/17/des-moines-register-column-new-microsoft-ceo-mobile-world/#comments Mon, 17 Feb 2014 19:48:30 +0000 http://www.torsionmobile.com/?p=7368 This article by co-founder Christian Gurney appeared as a guest column in the February 17, 2014 print and online editions of the Des Moines Register. With the naming of Satya Nadella as the third CEO in Microsoft’s history, the obvious question is: What changes might he foster and what are some new strategies he might pursue? Nadella, a 22-year veteran of the company, was most recently the leader of the Cloud and Enterprise group. The fact that he comes from that part

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New Microsoft CEO Satya NadellaThis article by co-founder Christian Gurney appeared as a guest column in the February 17, 2014 print and online editions of the Des Moines Register.

With the naming of Satya Nadella as the third CEO in Microsoft’s history, the obvious question is: What changes might he foster and what are some new strategies he might pursue?

Nadella, a 22-year veteran of the company, was most recently the leader of the Cloud and Enterprise group. The fact that he comes from that part of Microsoft is significant, and here is how it might fit into future directions.

Past Microsoft strategies have always started from the premise that everything from the operating system (Windows), to application (Word), to server (Windows Server) needed to be a Microsoft product. With this in mind, all previous Microsoft mobile initiatives have attempted to do the same thing: Make everything (including the hardware, as with the recent Nokia acquisition) and try to sell this monolithic solution set to corporations and consumers.

But in the mobile world, there is great fragmentation in all of these areas. You might have an Apple iPhone, but use a range of apps to do things. No matter how they might try, no one vendor provides the best single choice for everything. In fact, corporations now allow employees to “Bring Your Own Device” to work and connect them with the cloud-based services they need to do their jobs.

Thus in a mobile world, a smarter direction may be to emphasize services that connect to everything. The real opportunity is to have services a large proportion of the 3.5 to 4 billion mobile phone users will want to use. And Nadella is exactly the guy who understands cloud computing and how it can be used to address the needs of tens of millions of customers.

Previous mobile-centric efforts at Microsoft have not been overwhelming successes, but failure is a teacher, provided one is open to learning the lessons. There is some hope that a leader coming from the server and cloud areas of Microsoft may see the world differently than one coming from the Windows or Office franchises — a leader who understands that the future is mobile.

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Pinterest Responds to a Mobile World http://torsionmobile.com/2014/02/10/pinterest-responds-mobile-world/ http://torsionmobile.com/2014/02/10/pinterest-responds-mobile-world/#comments Mon, 10 Feb 2014 13:42:21 +0000 http://www.torsionmobile.com/?p=7360 This past week, Pinterest unveiled a re-designed mobile website that provides more parity in features and functions with their native mobile apps. There are some compelling reasons for this update. First, Pinterest has shared with Techcrunch that 75% of daily traffic originates from mobile devices. The vast majority of this traffic is from the native Pinterest apps on Apple iOS and Google Android. Pinterest doesn’t share browser traffic by device type. Second, Pinterest has made major efforts at reaching international

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This past week, Pinterest unveiled a re-designed mobile website that provides more parity in features and functions with their native mobile apps. There are some compelling reasons for this update.

First, Pinterest has shared with Techcrunch that 75% of daily traffic originates from mobile devices. The vast majority of this traffic is from the native Pinterest apps on Apple iOS and Google Android. Pinterest doesn’t share browser traffic by device type.

Pinterest redesigns mobile web site

Second, Pinterest has made major efforts at reaching international markets (including Indonesia, for example) and is localized for well over a dozen different languages.

Building out an improved mobile web experience just makes sense in this context. High mobile traffic and international reach mean that a mobile web version can be used by more foreign consumers for whom a smartphone is often their only access to the Internet. What better way to engage those new users who may not have access to a Pinterest app in their country?

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Des Moines Register Column: A Supercomputer in Every Pocket http://torsionmobile.com/2014/02/03/des-moines-register-column-supercomputer-every-pocket/ http://torsionmobile.com/2014/02/03/des-moines-register-column-supercomputer-every-pocket/#comments Mon, 03 Feb 2014 15:57:53 +0000 http://www.torsionmobile.com/?p=7354 This article by co-founder Christian Gurney appeared as a guest column in the February 2, 2014 print and online editions of the Des Moines Register. A few years ago, when we talked about a time when everyone would have a smartphone and always be connected to email, websites and other services, people thought we were mad. Wasn’t the Internet made for computers, they’d ask? Aren’t wireless phone networks too slow to surf the Web, they’d object? Now, seven years after the

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Des Moines Register LogoThis article by co-founder Christian Gurney appeared as a guest column in the February 2, 2014 print and online editions of the Des Moines Register.

A few years ago, when we talked about a time when everyone would have a smartphone and always be connected to email, websites and other services, people thought we were mad. Wasn’t the Internet made for computers, they’d ask? Aren’t wireless phone networks too slow to surf the Web, they’d object? Now, seven years after the introduction of the Apple iPhone, we’re about to enter into a new world — the world where the Internet is the realm of mobile.

Very soon, it will be nearly impossible to buy anything but a smartphone. What this means is that almost all phone owners have a supercomputer in their pocket, purse or bag.

This is the year it happens. Right now, nearly 70 percent of American mobile subscribers own a smartphone, according to Nielsen. Very soon, it will be nearly impossible to buy anything but a smartphone. What this means is that almost all phone owners have a supercomputer in their pocket, purse or bag.

We got a taste of what that might mean for the future this holiday season, when an IBM report of Thanksgiving sales data showed mobile traffic accounted for 39 percent of all traffic to online stores and 21 percent of sales. That is a 43 percent increase over the past year. That’s not a blip, that’s a freight train. How long before mobile sales eclipse traditional PCs? Not long!

The reasons are obvious. If we have a device always with us that enables us to search for goods, visit online stores and make a purchase, we’re going to act when the moment grabs us. A friend mentions a cute outfit she got for her niece, and “you can get one, too” in seconds. The shopping spontaneity a smartphone enables cannot be underestimated.

This is supported by vendors who have been rebuilding websites to support easy use on mobile phones. Leading brands have done away with hard-to-read Web pages on small screens and added big type, big buttons and easy to complete purchasing for smartphone users.

The technology for small business to do the same is now widely available. The key is for business owners to make the decision to compete. If not, their future may be more murky in an Internet world dominated more and more by small, mobile devices.

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Control Your Digital Assets – Part 2 http://torsionmobile.com/2014/01/29/control-digital-assets-part-2/ http://torsionmobile.com/2014/01/29/control-digital-assets-part-2/#comments Wed, 29 Jan 2014 14:20:26 +0000 http://www.torsionmobile.com/?p=7292 This is the second of two posts to help business owners and organization leaders understand how important the names used for their websites are as digital assets, how to protect ownership and maintain control. In Part 1 we discussed what a Domain Name is (your website address), real examples of what happens when you lose control of it and what you can do to keep (or regain) control. In this post we will discuss a related, but confusing aspect of

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smb-focus-150-gryThis is the second of two posts to help business owners and organization leaders understand how important the names used for their websites are as digital assets, how to protect ownership and maintain control.

In Part 1 we discussed what a Domain Name is (your website address), real examples of what happens when you lose control of it and what you can do to keep (or regain) control.

In this post we will discuss a related, but confusing aspect of maintaining control – the Domain Name Server. This area is where most business owners will need to rely on their IT or web developer partners for execution of certain aspects to ensure the website works for Internet users. However, we’ll cover some basic actions owners can take to be sure they have the ultimate control. Finally, we’ll give you a simple form to use to keep a record of all of this information.

Domain Name Server – The Internet’s Guide to Where Websites Live
Most business owners will never here the term “domain name server” or it’s acronym “DNS”, but without proper configuration, your email, commerce and website will not appear to Internet users. Many aspects of DNS management are highly technical and confusing, so we’re not suggesting that business owners try to become experts. This is where the old cliche “Trust but Verify” comes into play.

Many times The DNS is operated by the same company that you registered your Domain Name with. So that means the username and password you created to manage that assets also provides access to the DNS. Other times, a web developer may need to have their own DNS server and add your information to it. In that case the web developer has control and that is the case that requires special attention.

Protect the Asset
One of the more difficult aspects to keeping control is what to do when it comes to the highly technical aspects of running websites and email systems. There will be questions about where is the DNS is hosted and what the domain “points to” and who can add a CNAME, etc. While it may seem confusing, a few simple actions will help keep your assets under your control. Remember, web developers and digital agencies are businesses and they sometimes fail or are bought by others. Following these tips below will help.

  1. Let the Technical People DO Their Thing – Under your supervision
    If a technical staffer or an outside agency needs to make technical changes, you can permit them to do it – but under your control. Provide your username and password to the technical person, have them complete their work and then change the password.
  2. Give the Technical People Control - After they sign an agreement
    A simple agreement can provide the technical staff with the information they need while agreeing what they are permitted do with it and how they will return control to you immediately upon your request.
  3. Do it YourselfIf you are technically literate
    Yes, you can do it yourself or at least with a technical person advising you over the phone. Nearly all Registrars have made doing common activities very simple. After all, there isn’t a lot of customer support if you’re selling domain names at $9.95. Most of the common tasks will typically occur only once in long time, say when you bring a new website online.

Keep Records
As we mentioned earlier, keeping track of the registrar account and contact information is essential. This information should be written down and stored in a secure place along with other critical business records.

Adobe PDF FileDownload this Free Form to
Help Manage your Records

When technical people make changes, ensure they provide that updated information to you. We’ve provided a handy form that will enable you to record the essential information you need for your records.

Establish Healthy Habits Now
While this may SEEM like a lot of work, it is nothing compared to the time and money we’ve seen spent when organizations have lost control. Your domain name is the worldwide address for your business and it’s critical you protect and control it. The Internet is here to stay and generating the disciplines to protect your assets today will pay dividends years into the future.

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Torsion Mobile Launches Panache Event Planner Website http://torsionmobile.com/2014/01/27/torsion-mobile-launches-panache-event-planner-website/ http://torsionmobile.com/2014/01/27/torsion-mobile-launches-panache-event-planner-website/#comments Mon, 27 Jan 2014 15:22:23 +0000 http://www.torsionmobile.com/?p=7344 Today sees the unveiling of a new website for Panache, a premier event planner headquartered in Des Moines, IA. Panache provides event planning services for corporations, weddings and social events. Panache engaged Torsion Mobile to move their existing site from a DIY platform that simply wasn’t delivering results. A complete redesign, identity work and local Search Engine Optimization basics were put in place to help this service area business gain new prospects. The website is a fully Responsive implementation, ensuring

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Today sees the unveiling of a new website for Panache, a premier event planner headquartered in Des Moines, IA. Panache provides event planning services for corporations, weddings and social events. Panache engaged Torsion Mobile to move their existing site from a DIY platform that simply wasn’t delivering results. A complete redesign, identity work and local Search Engine Optimization basics were put in place to help this service area business gain new prospects. The website is a fully Responsive implementation, ensuring visitors using smartphones and tablets get an exceptional experience.

Since seeing is believing, Torsion Mobile also added easy to use photo gallery features so Panache has a platform to show off its event work. Visit the Panache website at www.PanachePoints.com.

Panache Points Responsive Web Design

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Control Your Digital Assets – Part 1 http://torsionmobile.com/2014/01/22/control-digital-assets-part-1/ http://torsionmobile.com/2014/01/22/control-digital-assets-part-1/#comments Wed, 22 Jan 2014 16:04:25 +0000 http://www.torsionmobile.com/?p=7283 This is the first of two posts to help business owners and organization leaders understand how important the names used for their websites are as digital assets, how to protect ownership and maintain control. Many of the team at Torsion Mobile have been building websites since the very earliest days of the Internet. One of the recurring problems the “old hands” have seen through the years is where companies and organizations that have lost control of their digital assets. And

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smb-focus-150-gryThis is the first of two posts to help business owners and organization leaders understand how important the names used for their websites are as digital assets, how to protect ownership and maintain control.

Many of the team at Torsion Mobile have been building websites since the very earliest days of the Internet. One of the recurring problems the “old hands” have seen through the years is where companies and organizations that have lost control of their digital assets. And we have heard plenty of sad stories as a result.

The Domain Name – Your Internet Identity
What do we mean by “digital assets”? In this case it means website domain names. A Domain Name is the the “web address” for a web site and part of an email. Like www.torsionmobile.com or email@torsionmobile.com. “Torsionmobile.com” is the domain name and as we all know, this is a major part of virtually any organization’s identity in the modern world of the Internet. With it, prospects and customers know where to go to do business with you. Without it your organization may as well not exist on the Internet.

The Cost of Not Protecting Your Assets
So if domain names are so important, why do organizations not protect them like the essential and valuable property that they are? Over the past few months, we’ve seen these following situations played out in organizations large and small:

  • A company couldn’t unveil a new website they’d paid for because no one knew who had the password to enable a change from one version of the site to the new one.They had to use a new domain name and nearly dropped completely off of search engines.
  • A small business owner was forced to pay $50 to their old web developer simply to reset a password to get control of the domain they bought and paid for years earlier.
  • A restaurant owner built a new mobile-formatted website and couldn’t make use of it because no one knew who had bought the domain or where it was controlled.
  • A company’s website went offline and email became undeliverable because the domain name registration has expired and the person who had registered it years ago (and who’s email was getting the warning messages all along) had left the company.

All of these situations needlessly cost time and money for the organization and in some cases, had a significant impact on the business.

So if you’re not a web expert and just trying to run your business, what can you do so the same thing doesn’t happen to your company? The good news is that a few simple steps will make all the difference.

What is Important
There are two important aspects to protecting yourself:

  • The Domain Name
  • The Domain Nameserver (DNS)

In this post, we’ll focus on the the Domain Name because it is the place most business owners start. Nearly all of us have been through the process of “picking name for our website”. The typical way to obtain a Domain Name is to use a Registrar (such as Go Daddy or Network Solutions). This is because the international body ICANN, has established authorized Registrars through whom customers get Domain Names. You essentially pay the Registrar to reserve the name on your behalf for a period of time, typically one year.

Someone has to “get the domain name” and that means entering into the transaction with the Registrar and which requires getting an ACCOUNT (with a username and password) and PAYING A FEE (which nearly always means a Credit Card).

Keep Control
One of the first mistakes business people make is assigning the Domain Name acquisition and maintenance process to either their IT or web person or their web developer or agency in the belief that getting the Domain is a scary, complicated technical process. It isn’t.

Top Tip – Creating an account at a registrar should be the responsibility of a senior person in the business and the act of getting a domain should be a JOINT action between that senior person and the technical staff or web consultant.

What this means is the account name and password should always be controlled by a senior person and that information should be stored in the same place other critical business documents are maintained.

Deciding Who Are the Contacts
Prior to getting a Domain Name, you should decide who will be the contact for the following “Roles”:

  • Registrant Contact
  • Administrative Contact
  • Technical Contact
  • Billing Contact

Nearly every Registrar will require information for these Roles. We often see these simply set to be one person, but it nearly often makes sense to have different people (or at least different email addresses) assigned to these roles.

  • Registrant – This is the legal owner. Some organizations assign this to a senior staff person or someone who has responsibility for legal matters.
  • Administrative – This is the most used contact and is someone who will get a variety of notices from the Registrar
  • Technical – The flexibility here enables you to assign this to IT staff or an outside agency.
  • Billing – Companies often have the registrant, administrative and billing contact as the same. If necessary, you may have a separate Billing contact.

No matter what you do, ensure that you have a plan for who these contacts will be and be sure to keep them up to date. Having a variety of people and emails also helps ensure that critical expiration messages aren’t missed.

Top Tip – Instead of assigning individuals to these contacts, consider assigning position names (like “web manager”) and instead of an individual’s email account, use a group email list. You can add or delete emails to the group list without having to update the contact record AND more than one person gets the notifications for the Domain Name.

How You Can Check Current Information
If you have a domain name that has been in use for some time and you’re not sure about the contacts associated with it, you can easily look up the information. Unless otherwise marked “private”, all domain  registration information is available to the public. A search of the WHOIS database will get you the information. We find the easiest tool to use is the Network Solutions WHOIS Search. Simply enter the domain name you wish to search and the public information will be displayed.

Conclusion
In this post we highlighted the costs of not maintaining control over your Internet website address – the Domain Name – and how to ensure that the contact information is actually associated with you or senior people in your organization. We also gave some tips about who should be the contact for the key Roles in the Domain Name registration record.

Coming Up In Part 2
In Part 2
, we will cover another critical asset that is central to how your website is found – but which is so complicated that non-technical people often can’t control it – the Domain Name Server (DNS) record. We’ll show you why you need to care and how to take some simple steps to ensure that the technical people can modify the DNS as needed – but at the same time the business or organization leaders don’t lose control.

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New Data Shows Solid Majority of US Mobile Subscribers Own Smartphone http://torsionmobile.com/2014/01/17/new-data-shows-solid-majority-us-mobile-subscribers-smartphone/ http://torsionmobile.com/2014/01/17/new-data-shows-solid-majority-us-mobile-subscribers-smartphone/#comments Fri, 17 Jan 2014 13:06:35 +0000 http://www.torsionmobile.com/?p=7273 Data from a new report, Connected Home Report by the NPD Group, show that a clear majority or 60%, of US mobile subscribers now own smartphones. Apple leads the brand market share with 42% of subscribers having the iPhone. Samsung is the leading brand amongst Google Android smartphones, with 26% market share. While the overall penetration of smartphone ownership is an important milestone, the more significant finding is that consumer average monthly data use is now at 6.6 Gigabytes, up

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iPhone-60Data from a new report, Connected Home Report by the NPD Group, show that a clear majority or 60%, of US mobile subscribers now own smartphones. Apple leads the brand market share with 42% of subscribers having the iPhone. Samsung is the leading brand amongst Google Android smartphones, with 26% market share.

While the overall penetration of smartphone ownership is an important milestone, the more significant finding is that consumer average monthly data use is now at 6.6 Gigabytes, up 20% year over year from 5.5 GB per month in 2012.

The typical smartphone owner now uses an average of 6.6 Gigabytes of data each month.

One driving factor behind this data consumption growth is the greater usage of music streaming applications. The Smartphone Usage Report shows that 52% of smartphone owners are now streaming music, up from 41% a year earlier.

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Torsion Mobile Launches Jewish Food Fair Website http://torsionmobile.com/2014/01/13/torsion-mobile-launches-jewish-food-fair-website/ http://torsionmobile.com/2014/01/13/torsion-mobile-launches-jewish-food-fair-website/#comments Mon, 13 Jan 2014 22:41:44 +0000 http://www.torsionmobile.com/?p=7251 Today saw the launch of the 2014 Jewish Food Fair website. The Food Fair is a Des Moines, IA event organized by the Temple B’nai Jeshurun and one that features the culinary delicacies of the Jewish community. The event’s website  provides all the key information about the activities, as well as integrated PayPal checkout (including all major credit cards) for ticket ordering. This Responsive Website Design ensures that all visitors to the site have an superior browsing experience regardless of whether

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Today saw the launch of the 2014 Jewish Food Fair website. The Food Fair is a Des Moines, IA event organized by the Temple B’nai Jeshurun and one that features the culinary delicacies of the Jewish community. The event’s website  provides all the key information about the activities, as well as integrated PayPal checkout (including all major credit cards) for ticket ordering. This Responsive Website Design ensures that all visitors to the site have an superior browsing experience regardless of whether they use their smartphone, tablet or laptop PC.

Be sure to visit the 2014 Jewish Food Fair website and get your tickets today!

2014 Jewish Food Fair Website by Torsion Mobile

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How to Decide if Your Website Needs a Mobile Update http://torsionmobile.com/2013/12/10/decide-website-needs-mobile-update/ http://torsionmobile.com/2013/12/10/decide-website-needs-mobile-update/#comments Tue, 10 Dec 2013 12:44:02 +0000 http://www.torsionmobile.com/?p=7203 We shared some data from the 2013 Black Friday shopping that showed a major increase in mobile (meaning smartphones and tablets) traffic and also big sales increases. From that, you might think that it’s obvious that “everyone should have a website that works for mobile”. While that is true, in some cases it is too simplistic. What if you have a number of marketing items you need to accomplish for 2014? How do you determine if mobile really matters to your

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We shared some data from the 2013 Black Friday shopping that showed a major increase in mobile (meaning smartphones and tablets) traffic and also big sales increases. From that, you might think that it’s obvious that “everyone should have a website that works for mobile”. While that is true, in some cases it is too simplistic. What if you have a number of marketing items you need to accomplish for 2014? How do you determine if mobile really matters to your business and if your website needs a mobile update?

As with many things on the Internet, data can help us make an informed decision. The key is finding the information. The good news is that it is easier than ever.

What we need to know is:

  • What is the breakdown by type of device for visitors to a website?
  • What is the behavior of those visitors?

Many small business websites have their traffic tracked by Google Analytics. Either the business owner has set this up or the person or consultant that built the website has access to this information. If you have a situation where you don’t have access, just ask your consultant to provide you the information we outline below.

A. Open Google Analytics

B. Select Audience > Mobile > Overview (1 on the screen below)

C. Click on the Pie Chart View Option (2 below)

D. Review the data (3 below)

Use Google Analytics to Decide if Website should be updated for mobile visitors

Visits by Type of Device
The report here shows that 41% of visits (adding tablet and mobile) are from Tablet and Mobile (Smartphone) devices. In this particular example there is a strong bias against tablet use. This sort of low usage is unusual.

Visitor’s Behavior
77% of the Mobile visits are ending with a bounce. A “bounce” is when the user lands on a page of the website and immediately leaves without visiting any other page. A high bounce rate is bad, especially when it is much higher relative to other devices as we see in this example.

What We Can Learn
In this example, we can see that a high number of visits are via a smartphone. Typically, we consider 20%+ as being “high”. It means that a significant number of visitors are coming to the site using their smartphones.

We can also see that the smartphone visitors are not engaged by the site. They are either finding what they need and immediately leaving or, and this is usually the case, the website is not easy to use for on a smartphone and the visitors are leaving – perhaps forever.

Action Plan
The owner of this business should strongly consider updating the website to better serve smartphone visitors. The risk of leaving the site as it is will be to continue to alienate 1/3 of visitors and potentially continue to loose the opportunity to get their business. What business can sustain turning away 1 out of 3 people that walk up to the door?

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2014 Small Business Website Focus: The Mobile Customer http://torsionmobile.com/2013/12/04/2014-small-business-website-focus-the-mobile-customer/ http://torsionmobile.com/2013/12/04/2014-small-business-website-focus-the-mobile-customer/#comments Wed, 04 Dec 2013 14:09:30 +0000 http://torsionmobile.com/?p=7189 Business owners and marketers have been advised for the last 3-4 years that it was important to meet the needs of the mobile smartphone consumer by having a small business website that is mobile-optimized. As we look to 2014, a number of new articles show that this is more important than ever. In 2014, will you embrace mobile users or continue to ignore them and fall behind your competitors? Some Facts to Ponder Thanksgiving and Black Friday had massive website visits

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Business owners and marketers have been advised for the last 3-4 years that it was important to meet the needs of the mobile smartphone consumer by having a small business website that is mobile-optimized. As we look to 2014, a number of new articles show that this is more important than ever. In 2014, will you embrace mobile users or continue to ignore them and fall behind your competitors?

Some Facts to Ponder

  1. Thanksgiving and Black Friday had massive website visits from mobile users and that translated to big sales.
  2. Overall web traffic from consumers using their mobile device has increased by 50% in the past year to be 15% of all Internet traffic
  3. Facebook and Twitter use by consumers is now overwhelming through their smartphones.
  4. A strong majority of US mobile subscribers (62%) now have smartphones.
  5. Even news organizations like the Associated Press are publishing articles on the changes in consumer shopping habits.

All the signs are there that serving the mobile consumer is absolutely critical for small business. But what are the correct steps and how expensive are they? Here are some ups on what to do and consider.

Responsive Website Design Example

A Responsive Website has content which will be formatted to display correctly on any computer, tablet or Smartphone.

1. Get Your Website Retrofitted to Work on Any Device
A website that meets this purpose is often referred to “Responsive Design”. This means that the manner in which content, buttons, pictures, text and the arrangement of them on a screen, responds to the type of the device the consumer is using to visit the site. A desktop or laptop user sees a website designed to fill the screen. A tablet user sees the same basic content, but it is often re-sized or re-ordered to display nicely and menus are changed to better respond to touch. The smartphone user sees more changes – all designed to make the site usable and legible on a smaller screen.

Pros: Content can be edited once and responds to the device. Ensures that all users can use the website.

Cons: It takes an expert designer to retrofit a website, it may take longer to complete since there is more work to and it will be most the expensive.

Mobile Website for Landscaping

A mobile website is designed specifically for smartphone users.

2. Get a Mobile-Optimized Website
In this case, a second website is built that meets the specific needs to smartphone users. When they visit your existing website, they are re-routed to the mobile website. Content on the mobile site is specifically designed for the needs of a smartphone user – for small business typically, location(s), products, open hours, contact options and directions.

Pros: Very quick to implement and less expensive. Will serve the needs of smartphone consumers – especially if the mobile site is for a retail business with one or more locations.

Cons: Doesn’t handle tablet users and some content may have to be updated on both the desktop and mobile site.

3. Do Nothing
Yes, this is actually a choice. If your business is doing well and your website “isn’t important”, then not making any changes for mobile is an option.

Pros: There is no outlay in cash. Business as usual.

Cons: There may be hidden costs in terms of lost business. And what are your competitors doing?

Planning for 2014
The Internet is a major opportunity for small business when you take the right steps to service the consumer as well if not better than national and local competitors. All manner of marketing can drive consumers to your website. The key is to ensure that once they get there, you are engaging them with an easy to read, easy to use website – regardless of what device the consumer is using.

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Healthcare Marketplaces – Who is Ready for Mobile? http://torsionmobile.com/2013/12/03/healthcare-ready-for-mobile/ http://torsionmobile.com/2013/12/03/healthcare-ready-for-mobile/#comments Tue, 03 Dec 2013 13:16:46 +0000 http://www.torsionmobile.com/?p=7112 We’re not experts on the topic of health insurance, but we do have a pretty deep bench when it comes to the mobile world. Someone on our team wondered aloud the other day how well the various health insurance exchanges did when it came to being mobile friendly. comscore reports 62% of American mobile subscribers now own a smartphone, so it’s a legitimate question to see what their experience might be when they went looking for insurance. Survey Findings Colorado

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State Healthcare Exchange Mobile ReadinessWe’re not experts on the topic of health insurance, but we do have a pretty deep bench when it comes to the mobile world. Someone on our team wondered aloud the other day how well the various health insurance exchanges did when it came to being mobile friendly. comscore reports 62% of American mobile subscribers now own a smartphone, so it’s a legitimate question to see what their experience might be when they went looking for insurance.

Survey Findings
Colorado and Oregon were the only state exchanges that allowed smartphone users to browse general data AND set-up an account. Stated another way, only 2 of the 17 state exchanges, 12%, supported mobile users in the entire Account Creation process.

Some General Findings
It probably may not be a surprise that the the mobile user experience is nearly universally poor and some examples are completely unusable. Only two sites are mobile-optimized completely; others have the information sections mobile-friendly, but the account creation is desktop formatted and many have no mobile optimized interfaces at all.

Should we be concerned that the mobile aspects of these exchanges have been so poorly implemented? Our opinion is yes – it matters because for so much of American society the smartphone is the first tool they turn to to get information on anything.

A Note on Healthcare.gov
We reviewed this site with the same parameters as the state exchanges. The general information or “promotional” aspects are all nicely mobile-optimized. The account sign-up, which is where many of the public issues have been centered since launch, is not mobile at all. It’s likely that there are very good reasons for this, the most obvious being that if the sign-up doesn’t work on desktop, it doesn’t matter what happens on mobile.

Google Search State Run Healthcare ExchangesMethodology
Our survey was done in the middle of November. First we had to find a list of state sites. Easy, right? Not so much. As you can see from the Google Search results (right), two government provided lists rank high. The first from CMS is basically out-of-date and contains several errors. It is not mobile-friendly either.

The second from healthcare.gov is accurate, but it requires selecting the state and submitting to get an answer. It does work nicely on a smartphone.

To review each site, we used the Apple iOS Simulator for iOS 7. We went to the URL provided for the exchange and reviewed it. We used the emulator in case the website was using device detection in order to present a mobile view. We then looked for the account sign up link and navigated to where the consumer would start entering information. We then decided if the experience was mobile-optimized based on this:

  • The page displayed was legible without pinch-and-zoom
  • The content of page stayed within the confines of the browser window
  • General usability

 

Mobile Survey of State Healthcare Exchanges (Click on State for URL and Comments)

State Site URL General Account Comments
California http://www.coveredca.com/ No No
Colorado http://www.connectforhealthco.com/ Yes Yes  1 of only 2 that are mobile throughout
Connecticut http://www.accesshealthct.com/ No No
District of Columbia http://dchealthlink.com/ No No
Hawaii http://www.hawaiihealthconnector.com/ Yes No
Idaho http://www.hawaiihealthconnector.com/ Yes No * Healthcare.gov
Kentucky http://kynect.ky.gov/ No No
Maryland http://www.marylandhealthconnection.gov/ No No
Massachusetts https://www.mahealthconnector.org/ No No Death loop – couldn’t get to a starting point
Minnesota http://mn.gov/hix/ No No Account setup could be mobile with little work
Nevada http://www.nevadahealthlink.com/ No No Account setup could be mobilewith little work
New Mexico http://www.bewellnm.com/ Yes No Offline
New York http://nystateofhealth.ny.gov/ No No Has mobile nav elements but content is hosed – not tested?
Oregon http://coveroregon.com/ Yes Yes  1 of only 2 that are mobile throughout
Rhode Island http://www.healthsourceri.com/ Yes No Can’t tell on Account – modal dialog can’t be read or used
Vermont http://healthconnect.vermont.gov/ No No Probably the worst fail for mobile
Washington http://www.wahealthplanfinder.org/ No No
healthcare.gov Yes No

Source: Torsion Mobile, Inc.

Two additional observations:

  1. It WAS surprising how hard it is to find the call to action for signup. The user has a blizzard of marketing material dumped on them, but few sites make it easy to really get started with one click
  2. It must be a fantastic time to be a stock photo vendor, what with all the lovely photos of smiling, happy people and families that adorn these sites. Utility (on any platform) is really taking a backseat to eye-candy at the moment.

Conclusions
Should we be concerned that the mobile aspects of these exchanges have been so poorly implemented? Our opinion is yes – it matters because for so much of American society the smartphone is the first tool they turn to to get information on anything. We’ve been told that the new programs only work if significant numbers of the young and healthy sign-up. Being forced to use a desktop computer, or even worse, paper application forms or a phone call to even find out what the new program will cost ignores how youth interacts with the digital world.

In addition, there are major segments of our society for whom a smartphone is the only Internet connection they have (See the Pew Internet and American Life Project for details). It’s long been our position that all levels of government – from local to federal – are poorly servicing their constituents when there is little attention paid to mobile-optimized websites.

 

Selected Screen Shots from State Healthcare Exchanges

Vermont represents the biggest failure in our survey. Hit the site with a smartphone and ka-boom!

Vermont represents the biggest failure in our survey. Hit the site with a smartphone and ka-boom!

Nicely formatted general information sections on healthcare.gov

Nicely formatted general information sections on healthcare.gov

Mobile on Healthcare.gov falls apart when starting the troublesome account sign-up process.

Mobile on Healthcare.gov falls apart when starting the troublesome account sign-up process.

New York suffers from content extending horizontally beyond the browser.

New York suffers from content extending horizontally beyond the browser.

New York quickly becomes unusable when trying to create an account.

New York quickly becomes unusable when trying to create an account.

Colorado represents a good example of a mobile-optimized experience.

Colorado represents a good example of a mobile-optimized experience.

Colorado enables smartphone users to sign-up.

Colorado enables smartphone users to sign-up.

Oregon also hits the mark for mobile,

Oregon also hits the mark for mobile,

Oregon's nicely mobile formatted account sign-up.

Oregon’s nicely mobile formatted account sign-up.

Hawaii starts with an OK mobile view.

Hawaii starts with an OK mobile view.

Hawaii then starts to stumble for mobile.

Hawaii then starts to stumble for mobile.

Rhode Island starts off well.

Rhode Island starts off well.

Rhode Island presents a modal window that can't be read or used.

Rhode Island presents a modal window that can’t be read or used.

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New Data Show Why Small Business Must Support the Mobile User http://torsionmobile.com/2013/12/02/small-business-mobile/ http://torsionmobile.com/2013/12/02/small-business-mobile/#comments Mon, 02 Dec 2013 13:45:31 +0000 http://www.torsionmobile.com/?p=7154 IBM has released data for online shopping for Thanksgiving and Black Friday 2013. A nearly 20% increase in sales over 2012 demonstrates consumers continue to go online for shopping. IBM compiled the data from “…  millions of transactions and terabytes of data from approximately 800 U.S. retail websites.” The key takeaway for small business is: Mobile traffic was 39.7% of ALL online traffic Mobile users accounted for 21.8% of total online sale Mobile sales increased by 43% over 2012 Small Business Mobile

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IBM has released data for online shopping for Thanksgiving and Black Friday 2013. A nearly 20% increase in sales over 2012 demonstrates consumers continue to go online for shopping. IBM compiled the data from “…  millions of transactions and terabytes of data from approximately 800 U.S. retail websites.”

The key takeaway for small business is:

  • Mobile traffic was 39.7% of ALL online traffic
  • Mobile users accounted for 21.8% of total online sale
  • Mobile sales increased by 43% over 2012

Small Business Mobile
If you own a small business and you do not have a website that is easy to find and easy to read on a smartphone or tablet, you are driving away consumers. The numbers in the IBM report clearly demonstrate that the consumer wants to use their mobile devices for browsing and shopping. If you aren’t there yet, than put a mobile-driven revision of your website at the top of you 2014 Must Do list.

IBM BLACK FRIDAY INFOGRAPHIC

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Torsion Mobile to Participate in Upcoming SPN Des Moines Job Crawl http://torsionmobile.com/2013/11/06/torsion-mobile-participate-upcoming-spn-des-moines-job-crawl/ http://torsionmobile.com/2013/11/06/torsion-mobile-participate-upcoming-spn-des-moines-job-crawl/#comments Wed, 06 Nov 2013 17:34:15 +0000 http://www.torsionmobile.com/?p=7026 Torsion Mobile will be participating in our third Job Crawl, conducted by Silicon Prairie News. The Job Crawl gives an opportunity for students and others to meet Torsion Mobile’s founders and employees and learn more about what we do and what opportunities there are to be par of our team. We’re the final stop on the tour, but don’t miss out on some great opportunities! Looking for: Graphic Designers, Web Developers, Programmers and Marketers Des Moines Job Crawl Date: Tuesday,

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Torsion Mobile will be participating in our third Job Crawl, conducted by Silicon Prairie News. The Job Crawl gives an opportunity for students and others to meet Torsion Mobile’s founders and employees and learn more about what we do and what opportunities there are to be par of our team.

We’re the final stop on the tour, but don’t miss out on some great opportunities!

Looking for: Graphic Designers, Web Developers, Programmers and Marketers

Des Moines Job Crawl

Date: Tuesday, Nov. 19

Time: 5-7 p.m.

Cost: Free

Starting location: StartupCity Des Moines

More information on the Silicon Prairie News Site.

 

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Torsion Mobile Announces National Wedding Mobile Website Service OnTime Guest http://torsionmobile.com/2013/11/06/torsion-mobile-announces-national-wedding-mobile-website-service-ontime-guest/ http://torsionmobile.com/2013/11/06/torsion-mobile-announces-national-wedding-mobile-website-service-ontime-guest/#comments Wed, 06 Nov 2013 14:25:46 +0000 http://www.torsionmobile.com/?p=7007 Service provides the where and when of wedding events and the directions to get there on all smartphones – no app needed November 5, 2013 – (Des Moines, IA) The saying “get me to the church on time” has entered a new era of reliability and immediacy with the introduction of OnTime Guest. OnTime Guest is a service for marrying couples that takes the worry out of providing accurate, up-to-date and easy-to-use information to their bridal party, wedding vendors and,

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Service provides the where and when of wedding events and the directions to get there on all smartphones – no app needed

OnTime GuestNovember 5, 2013 – (Des Moines, IA) The saying “get me to the church on time” has entered a new era of reliability and immediacy with the introduction of OnTime Guest. OnTime Guest is a service for marrying couples that takes the worry out of providing accurate, up-to-date and easy-to-use information to their bridal party, wedding vendors and, most importantly, guests on any smartphone.

OnTime Guest website on iPhone“Couples have enough to worry about with their special day without additional concern about vendors and guests not being able to find their venues,” says Christian Gurney, president and CEO of Torsion Mobile, OnTime Guest’s creator. “This product springs directly from a need for accurate location and directions as well as other information in the mobile environment. With 70% of American subscribers owning smartphones, there is no reason to saddle guests with cumbersome and impossible to update printed maps.”

“Having this type of service available to couples is huge,” says Beau Fodor, event and wedding planner and owner of Panache Points, who has overseen weddings from coast-to-coast. “This service builds the website for the couple, but still allows their look and feel. Each site is unique. Each site is special. Just like the couple. It’s the ultimate wedding favor for guests.”

“OnTime Guest helps reduce the couple’s wedding day stress,” says Danielle Tamasi, wedding floral consultant for Something Chic, a 2013 The Knot Best of Weddings pick and bridal floral and rental operation that services over 75 weddings per year from their corporate headquarters in West Des Moines, Iowa. “They don’t have to keep answering calls about where to go from their guests. I certainly could have used this for my own wedding last year when I found my own guests in need of this very information at the last minute.”

OnTime Guest Android ScreenOnTime Guest includes photos of venues, click-to-call contact information, last-minute details for events and hotels as well as local sightseeing and hot spots. It is a great asset to couples who are planning destinations weddings or using hard-to-find venues.

“If it’s on the planet, we can help guests find it,” adds Gurney. “Couples can visit OnTime Guest now to take advantage of introductory pricing of $99 for their custom site and information. And we encourage couples to like us on Facebook to receive information about contests that might get them a free site.”

About OnTime Guest

OnTime Guest is a service that builds custom mobile-optimized websites on a proprietary platform using a couple’s wedding scheme. No templates are used and the types of information provided are based on the couple’s location as well as their needs and wants. The proprietary platform includes a unique click-to-get directions feature that allows turn-by-turn navigation by using any smartphone platform.  To learn more or contact OnTime Guest, please visit www.OnTimeGuest.com

Media Resources

OnTime Guest Logo: http://torsionmobile.com/media-resources/otg-black.png

iPhone cutline: OnTime Guest provides custom mobile websites that reflect a couple’s style while provided all guests need-to-know information for both Android and iPhone smartphone users.
http://torsionmobile.com/media-resources/iphone-screen.png

Android cutline: With no app to download, both Android and iPhone users can take full advantage of wedding day information provided through a couple’s OnTime Guest website.
http://torsionmobile.com/media-resources/android-screen.png

###

Contact:

Brooke A. Benschoter

Torsion Mobile

(515) 202-1396

bbenschoter@TorsionMobile.com

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WordPress Powers Some State Healthcare Sites http://torsionmobile.com/2013/10/29/wordpress-powers-state-healthcare-sites/ http://torsionmobile.com/2013/10/29/wordpress-powers-state-healthcare-sites/#comments Tue, 29 Oct 2013 12:15:00 +0000 http://www.torsionmobile.com/?p=6965 You probably haven’t given too much thought to the technology behind the various new healthcare sites that are the public face of the Affordable Care Act, aka “Obamacare”. Most of the attention has been on healthcare.gov and the site’s performance, but there are other state-driven websites out there, too. So we were a little surprised when a post by Dylan Byers on politico.com noted the following: “Of the 14 states running their own health insurance marketplaces, five — Massachusetts, Rhode

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WordPressYou probably haven’t given too much thought to the technology behind the various new healthcare sites that are the public face of the Affordable Care Act, aka “Obamacare”. Most of the attention has been on healthcare.gov and the site’s performance, but there are other state-driven websites out there, too.

So we were a little surprised when a post by Dylan Byers on politico.com noted the following:

“Of the 14 states running their own health insurance marketplaces, five — Massachusetts, Rhode Island, Maryland, Colorado and Hawaii — decided to use WordPress to power their sites.”
— Dylan Byers

The more we thought about it, the more it made sense. We know of many high-traffic sites that are 100% WordPress or have the WordPress engine at their heart. And certainly Automattic has made a major business out of providing enterprise-grade WordPress solutions. So what conclusion to draw? Would WordPress have been the savior of healthcare.gov? Probably not. Keep in mind the main component, at least the one publicly disclosed – has been the account creation and subsidy calculation component. Those components tie into other systems – but it is interesting to learn about the approaches states have taken on their own initiatives.

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Christian Gurney to Help Judge Drake University’s Inaugural Project Bulldog http://torsionmobile.com/2013/10/14/christian-gurney-judges-drake-project-bulldog/ http://torsionmobile.com/2013/10/14/christian-gurney-judges-drake-project-bulldog/#comments Mon, 14 Oct 2013 12:45:15 +0000 http://torsionmobile.com/?p=6864 Torsion mobile co-founder Christian Gurney will be one of the five judges at Drake University’s 1st Project Bulldog event sponsored by Drake Enactus on Saturday, October 19th from 9 a.m to 1 p.m. The event resembles the ABC show Shark Tank. Briefly explained: - Teams of 2-4 people will make a pitch to Venture Capitalists and entrepreneurs about an innovative project that would be worth their ‘investment’ - Open to everyone all across campus - Cash prizes available to 1st,

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drake-universityTorsion mobile co-founder Christian Gurney will be one of the five judges at Drake University’s 1st Project Bulldog event sponsored by Drake Enactus on Saturday, October 19th from 9 a.m to 1 p.m. The event resembles the ABC show Shark Tank.

Briefly explained:

  • - Teams of 2-4 people will make a pitch to Venture Capitalists and entrepreneurs about an innovative project that would be worth their ‘investment’
  • - Open to everyone all across campus
  • - Cash prizes available to 1st, 2nd and 3rd place teams

Project Bulldog will be held Saturday, October 19, 2013 in the Drake University Sussman Theater in theOlmsted Center, 2875 University Ave., from 9:00 a.m. to 2:00 p.m. Find out more at the Enactus website Project Bulldog page.

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DSM Register Column: Champions of iOS 7 are not Who You Think http://torsionmobile.com/2013/10/13/dsm-register-column-champions-ios-7-think/ http://torsionmobile.com/2013/10/13/dsm-register-column-champions-ios-7-think/#comments Sun, 13 Oct 2013 15:22:46 +0000 http://www.torsionmobile.com/?p=6874 An edited version of this article by co-founder Christian Gurney appeared as a guest column in the October 13, 2013 print and online editions of the Des Moines Register. Apple’s unveiling of their new operating system for iPhones, iOS 7, was rewarded with a lot of media buzz. Revealed earlier in the year, the software generated much comment and criticism due to Apple’s radical overhaul of an interface that has remained largely unchanged since the first iPhone exploded onto the

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Des Moines Register LogoAn edited version of this article by co-founder Christian Gurney appeared as a guest column in the October 13, 2013 print and online editions of the Des Moines Register.

Apple’s unveiling of their new operating system for iPhones, iOS 7, was rewarded with a lot of media buzz. Revealed earlier in the year, the software generated much comment and criticism due to Apple’s radical overhaul of an interface that has remained largely unchanged since the first iPhone exploded onto the scene in 2007.

While designers, stock analysts and media argued the merits of the new look and features, an unseen group of users was mobilizing to make the release of iOS 7 one of the most sought after in the history of human technology. This group plunged into the pre-release versions and led the massive wave of updaters on September 18, boasting of their feat on Twitter and throwing out screenshots on Instagram every step of the way.

While others were debating colors and icons styles, teens and pre-teens in their thousands were talking up the Apple creation and enshrining it as the next “must have” status symbol. Teens were going so far as to purchase Apple Developer accounts – normally the realm of only the most hardened techie – not with the intention of building an iPhone app, but solely to be the first amongst their peers to get the fledgling operating system on their phones. This writer has been in tech for nearly 25 years – trust me when I tell you that this phenomenon of teen consumers literally paying to get unreleased operating system software is unprecedented.

By the evening of the day of release, friends and colleagues began to comment that their kids were asking to or had already updated – often teens that had never shown any interest about what made their iPhone work. Whole blocks of iPhone wielding high schoolers were posting photos of the shiny new thing they had downloaded from the ether. In short, youth drove the over 200 million updates in 5 days.

Why? What had Apple done that made this version a “must have” status symbol. Simply put, iOS 7 is designed for the next billion users. This generation knows what a touchscreen is and how it should work. Apple established the paradigm and these users grew up with it. And the next billion wants things that are bright and fresh and simple. It’s no mistake that the iPhone 5C comes in a range of bright colors. All of this is tied to ensuring the next billion sees the Apple products as the “must have” experience of their digital world. With nearly 60% of iOS users now on iOS7 less than one month later and 9 million iPhones sold in 3 days, looks to me like Apple, once again, has got it right!.

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Mojaba Mobile Web Builder Highlighted in Constant Contact Press Release http://torsionmobile.com/2013/09/24/mojaba-mobile-web-builder-highlighted-in-constant-contact-press-release/ http://torsionmobile.com/2013/09/24/mojaba-mobile-web-builder-highlighted-in-constant-contact-press-release/#comments Tue, 24 Sep 2013 14:17:15 +0000 http://torsionmobile.com/?p=6848 A recent press release from Constant Contact (NASDAQ: CTCT), one of the leading email marketing providers, highlighted Torsion Mobile’s Mojaba®  as a mobile web solution that integrates with their flagship small-business marketing platform. Joel Hughes, senior vice president, strategy and corporate development, at Constant Contact was quoted as saying, “More and more, we’re seeing that small businesses are wanting to ‘go mobile’ in their operations. In fact, a recent Constant Contact survey suggests that 66 percent are starting to dip their toes into

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Constant Contact Integration for SmartphonesA recent press release from Constant Contact (NASDAQ: CTCT), one of the leading email marketing providers, highlighted Torsion Mobile’s Mojaba®  as a mobile web solution that integrates with their flagship small-business marketing platform.

Joel Hughes, senior vice president, strategy and corporate development, at Constant Contact was quoted as saying, “More and more, we’re seeing that small businesses are wanting to ‘go mobile’ in their operations. In fact, a recent Constant Contact survey suggests that 66 percent are starting to dip their toes into the water. That said, the major barrier to full mobile adoption for small businesses continues to be time and access to easy-to-use tools. Our goal is to find and integrate with the tools that both enhance our current mobile offerings and make mobile marketing as easy as logging into your Constant Contact account.”

Using Constant Contact’s AppConnect Development Platform, Mojaba easily integrates a Constant Contact email list signup into a mobile-formatted view that may be integrated into any Mojaba mobile website. Since 60% of American mobile subscribers have smartphones and they have become their primary computing device, it makes sense for businesses to ensure a pleasant mobile experience for their customers and prospects.

Torsion Mobile provides Mojaba as a Software as a Service (SaaS) to web, design and marketing professionals and also creates turnkey mobile websites for businesses and origanizations as a service for as little as $495 with a 48 hour turnaround.

Visit the Torsion Mobile website to learn more about Mojaba.

Businesses and organizations wanting a new mobile site produced by Torsion Mobile’s experts may get started at this page immediately.

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Keck Parking Promotes Mobile Web Site with Discounts http://torsionmobile.com/2013/07/25/keck-parking-promotes-mobile-web-site-with-discounts/ http://torsionmobile.com/2013/07/25/keck-parking-promotes-mobile-web-site-with-discounts/#comments Thu, 25 Jul 2013 14:52:16 +0000 http://www.torsionmobile.com/?p=6837 Mojaba user Keck Parking (provider of airport and downtown parking) of Des Moines, IA put together a nice email campaign to promote the availability of their new mobile web site built with  — Mojaba. What we like about this program is that it leverages a well-know, but often overlooked, statistic for email reading: the vast majority of email today is read on a smartphone. Keck’s campaign ties that usage pattern with a discount for registering via the mobile web site.

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Mojaba user Keck Parking (provider of airport and downtown parking) of Des Moines, IA put together a nice email campaign to promote the availability of their new mobile web site built with  — Mojaba. What we like about this program is that it leverages a well-know, but often overlooked, statistic for email reading: the vast majority of email today is read on a smartphone.

Screen Shot 2013-07-25 at 8.38.20 AM

Keck’s campaign ties that usage pattern with a discount for registering via the mobile web site. A perfect blend of introducing customers to a new feature and rewarding those who check it out.

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Emerging markets a fertile ground for mobile innovation http://torsionmobile.com/2013/07/22/emerging-markets-a-fertile-ground-for-mobile-innovation/ http://torsionmobile.com/2013/07/22/emerging-markets-a-fertile-ground-for-mobile-innovation/#comments Mon, 22 Jul 2013 17:16:04 +0000 http://www.torsionmobile.com/?p=6833 This appeared as a guest column in the July 21, 2013 of the Des Moines Register Right now, more than 59 percent of American mobile subscribers own a smartphone. Some argue that figure represents a saturation point, and it may very well be the case. The question for smartphone manufacturers, wireless companies and app makers is: Where will future market demand and growth come from? The short answer is: not within the developed world as we know it. As the

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dsm-registerThis appeared as a guest column in the July 21, 2013 of the Des Moines Register

Right now, more than 59 percent of American mobile subscribers own a smartphone. Some argue that figure represents a saturation point, and it may very well be the case. The question for smartphone manufacturers, wireless companies and app makers is: Where will future market demand and growth come from?

The short answer is: not within the developed world as we know it. As the smartphone stat shows, we’re now in a cycle of upgrades and new software (like Snapchat or Square) and every-two-year hardware replacement. The next big cycle of growth in mobile users — literally the next billion — will come from China and emerging markets.

Those users won’t be the same as “us.” Because of the cost of running wireless networks and providing bandwidth of the sort we take for granted, most emerging-nation users will not be sending large photos or downloading dozens of applications. Instead they will be using systems built upon messaging (SMS) and low-bandwidth (meaning low-cost) solutions.

For example, one of the world’s most advanced and widely used peer-to-peer payment networks is Safaricom’s M-Pesa. Serving primarily East African nations, M-Pesa is based on the use of text messages to move money around. The simplest phone acts as an electronic wallet for the consumer and cash register for the shopkeeper.

These simple and narrow-featured solutions flourish because the needs are basic and many Western approaches are simply not feasible or even necessary. Truly, less is more in the emerging marketplace.

This isn’t to say that companies and consumers in these markets are satisfied with what they have. They desire sophisticated solutions and hardware, but many services that seem basic to us can quickly achieve success because they meet the fundamental demands of these markets.

Copying Western mobile solutions will not meet the needs of the “next billion.” Success will come from re-imagining what mobile communications means to these new users.

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Put Torsion Mobile’s Experts on Your Team http://torsionmobile.com/2013/07/18/put-torsion-mobiles-experts-on-your-team/ http://torsionmobile.com/2013/07/18/put-torsion-mobiles-experts-on-your-team/#comments Thu, 18 Jul 2013 13:41:54 +0000 http://www.torsionmobile.com/?p=6817 One of the Leading Invitational Arts Festivals Turned to Torsion Mobile to Build Their Mobile Experience The Des Moines Arts Festival used Torsion Mobile’s experts and mobile web platform Mojaba® to help over 200,000 attendees get festival information and directions on their smartphones at the June event. Our experts can help your team, too! Torsion Mobile provides mobile web design and development services to agencies and organizations. Grow your business with an invisible partner. Your team might build one or

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Des Moines Arts Festival Chooses Torsion Mobile for Mobile Website

One of the Leading Invitational Arts Festivals Turned to Torsion Mobile to Build Their Mobile Experience

The Des Moines Arts Festival used Torsion Mobile’s experts and mobile web platform Mojaba® to help over 200,000 attendees get festival information and directions on their smartphones at the June event. Our experts can help your team, too!

Torsion Mobile provides mobile web design and development services to agencies and organizations. Grow your business with an invisible partner. Your team might build one or two mobile sites a month. Our team has built hundreds for all types of businesses and organizations.

Why Choose Torsion Mobile?

  • We handle it all — From simple landing pages to full-blown sites with multiple page panels and locations
  • Robust mobile features — lead capture forms, video, QR Code generation, click to call, click to get directions – to name a few
  • We’re invisible — You retain complete control of your client
  • Completed in as little as 48 hours — including a working mobile site for use in client presentations and proposals
  • We also offer custom programming services for just about any web-related solution

Pricing Starts at Just $495/Site

 

Pricing Includes:

  • First Year Hosting
  • Complete Site Editing
  • Complete Analytics including Geolocation information
  • Twice Daily Backups
  • High-speed Akamai Content Delivery Network

Don’t waste time and money trying to build your own mobile websites – hire the best and get it done today!

For more information use the form below or call Richard Kirsner at (515) 724-7045 ext 7002 for a personal consultation.

 

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Coverage of the Torsion Mobile Pivot http://torsionmobile.com/2013/07/01/coverage-of-the-torsion-mobile-pivot/ http://torsionmobile.com/2013/07/01/coverage-of-the-torsion-mobile-pivot/#comments Mon, 01 Jul 2013 13:43:20 +0000 http://www.torsionmobile.com/?p=6787 Torsion Mobile is no different from any other startup in that early assumptions and models often turn out to not be accurate. The real test is what the team does when those truths of the market reveal themselves. Marco Santana presented 3 Iowa technology companies pivot in the June 30, 2013 edition of the Des Moines Register (PDF version), Torsion Mobile was covered as an example of 3 Iowa startups that are changing their business. The article focused on RecBobc/NextStep,

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Torsion Mobile is no different from any other startup in that early assumptions and models often turn out to not be accurate. The real test is what the team does when those truths of the market reveal themselves.

Marco Santana presented 3 Iowa technology companies pivot in the June 30, 2013 edition of the Des Moines Register (PDF version), Torsion Mobile was covered as an example of 3 Iowa startups that are changing their business. The article focused on RecBobc/NextStep, BitMethod and Torsion Mobile and did a great job of illuminating the situations and the factors that go into making a business change.

In addition to this article, our co-founder and president, Christian Gurney, made a presentation at the Business Innovation Zone, Gurney Tosses About the F Word and Preaches Creative Self-Destruction at the BIZ Luncheon (see the whole presentation on video) where the Torsion Mobile pivot was discussed in more detail.

Given all the changes, a reasonable question is “What is Torsion Mobile and what does it do?” The answer is actually pretty simple:

  • We provide the web-based mobile website builder, Mojaba Builder
  • We offer mobile web design and development services (using Mojaba Builder as our own tool and delivering solutions within 48 hours – Find Out More)
  • We have two additional products underway, Mojaba Analytics and Mojaba Places, derived from our experience with and code from Mojaba Builder
  • We offer high-end software programming services, building on our expertise with Amazon Web Services, web-based interfaces and mobile web.

Taken together – as we shared at the Biz – our 2013 revenues are moving solidly forward and our team is building a lot of new solutions for a wide range of customers, large and small.

 

 

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Torsion Mobile Partners With Des Moines Arts Festival for Mobile Site http://torsionmobile.com/2013/06/17/torsion-mobile-partners-with-des-moines-arts-festival-for-mobile-site/ http://torsionmobile.com/2013/06/17/torsion-mobile-partners-with-des-moines-arts-festival-for-mobile-site/#comments Mon, 17 Jun 2013 15:08:16 +0000 http://torsionmobile.com/?p=6761 On Sunday, June 16th, the Des Moines Register reported on our partnership with the Des Moines Arts Festival. This event, which attracts more than 200,000 people in three days to downtown Des Moines, has put the city on the map in the festival and events world. As events like the Des Moines Arts Festival continue to grow and add innovative guest experiences, getting that information is the hands of guests becomes more challenging.  This year that information will be as

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Large_ColorOn Sunday, June 16th, the Des Moines Register reported on our partnership with the Des Moines Arts Festival. This event, which attracts more than 200,000 people in three days to downtown Des Moines, has put the city on the map in the festival and events world.

As events like the Des Moines Arts Festival continue to grow and add innovative guest experiences, getting that information is the hands of guests becomes more challenging.  This year that information will be as close as a smartphone thanks to a partnership between the Festival organizers and Torsion Mobile.

“Innovation of the guest experience is an important part of our strategic plan,” said Stephen King, Executive Director. “Our theme, ‘go where it takes you…’ is supported by allowing guests to have schedules, maps and information as close as their smartphone.”

As with all mobile websites build in Mojaba Builder, Torsion Mobile’s flag ship product, the mobile website is accessible through search, by scanning a QR Code or by typing in the short url for the site

Des Moines Arts Festival Mobile Website by Mojaba

“Nearly 60% of mobile users now own smartphones and so the consumer expects a pleasant mobile experience – regardless of the device they use,” said Christian Gurney, President of Torsion Mobile.  “We are fortunate to be able to provide one of Des Moines signature events the ability to give their guests a mobile experience.”

“One of the needs we discovered was helping people find things on the Festival grounds,” said Gurney. “Often people stay on the beaten path, but using the mobile site will help them to see all the Festival has to offer and guide them there.”

Check it out by scanning or visiting desmoinesartsfestival.org .

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Read what the Des Moines Register had to say here.

 

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58% of US Mobile Subscribers Have Smartphones http://torsionmobile.com/2013/05/06/58-of-us-mobile-subscribers-have-smartphones/ http://torsionmobile.com/2013/05/06/58-of-us-mobile-subscribers-have-smartphones/#comments Mon, 06 May 2013 12:40:18 +0000 http://www.torsionmobile.com/?p=6715 comScore has released their latest survey of the US smartphone market ending March 2013 and revealed that 136.7 million, or 58%, of US mobile subscribers own a smartphone. This smartphone ownership trend is up 9 percent since December 2012. And reinforcing a trend, Apple and Google continue their crushing dominance in operating system marketshare with a combined ownership of 91%. Significant news was that Apple increased it’s hardware marketshare by 2.7% and it’s operating system marketshare by 2.7% – while

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comScore has released their latest survey of the US smartphone market ending March 2013 and revealed that 136.7 million, or 58%, of US mobile subscribers own a smartphone. This smartphone ownership trend is up 9 percent since December 2012. And reinforcing a trend, Apple and Google continue their crushing dominance in operating system marketshare with a combined ownership of 91%.

Significant news was that Apple increased it’s hardware marketshare by 2.7% and it’s operating system marketshare by 2.7% – while all other hardware vendors save Samsung and OS vendors save Microsoft saw declines in their share.

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Smartphones Take the Shipment Lead http://torsionmobile.com/2013/05/02/smartphones-take-the-shipment-lead/ http://torsionmobile.com/2013/05/02/smartphones-take-the-shipment-lead/#comments Thu, 02 May 2013 16:16:44 +0000 http://www.torsionmobile.com/?p=6704 IDC is now projecting that smartphone shipments worldwide in 2013 will exceed that of feature phones (Details Here). While smartphone share is expected to be 50.1%, the slightest of majorities, the fact is the tipping point has been reached. Nearly 919 million smartphones are forecast for shipment this year. In future years, the majority of smartphone sales are seen to occur in countries outside of the mature western markets. China, Brazil and India are seen as the main markets between

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IDC is now projecting that smartphone shipments worldwide in 2013 will exceed that of feature phones (Details Here). While smartphone share is expected to be 50.1%, the slightest of majorities, the fact is the tipping point has been reached. Nearly 919 million smartphones are forecast for shipment this year.

In future years, the majority of smartphone sales are seen to occur in countries outside of the mature western markets. China, Brazil and India are seen as the main markets between now and 2017. An amazing 1.516 Billion smartphones are forecast to be shipping in 2017.

device-shipments

Much has been made recently of the need for low-cost, low-margin smartphones to address the purchasing ability and needs of these markets. And while one can argue the relative merits of Apple vs Android vs Samsung vs HTC et al, it bears remembering that ALL phones shipped into these markets will have web browsing capabilities as a given.

It is not clear how well third-party (meaning those not provided as part of the smartphones’ base software) native apps will fare in these markets. Price sensitivity (both to app costs and bandwidth fees), localization and network capacity will all play a part. That’s why we think the mobile browser and HTML5, JavaScript and CSS will continue to be strong drivers in delivering solutions into those markets. We expect to see continued innovation within the browser technology to further support off-line and low-bandwidth operations and that continued investment in mobile web solutions will pay off far into the future.

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Mobile Design Tips – Building for Touch http://torsionmobile.com/2013/05/02/mobile-design-tips-building-for-touch/ http://torsionmobile.com/2013/05/02/mobile-design-tips-building-for-touch/#comments Thu, 02 May 2013 16:11:30 +0000 http://www.torsionmobile.com/?p=6698 Steven Hoober has recently posted an in-depth study of designing for touch interfaces on UX Matters. Entitled, Common Misconceptions About Touch, the article looks at “common knowledge” ideas that have been handed down to developers about touch design – that may actually be wrong. As Hoober points out, many younger designers and developers have come into the profession only having known smartphones with touch screens, and may not have had training nor experience with the fundamentals of how humans interact

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UXMattersLogo.png-550x0Steven Hoober has recently posted an in-depth study of designing for touch interfaces on UX Matters. Entitled, Common Misconceptions About Touch, the article looks at “common knowledge” ideas that have been handed down to developers about touch design – that may actually be wrong.

As Hoober points out, many younger designers and developers have come into the profession only having known smartphones with touch screens, and may not have had training nor experience with the fundamentals of how humans interact with the devices. The article is full of diagrams and a complete reference section, so it’s a great read and something you’ll want to share with your web team.

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Mojaba Mapping Feature Updated to Handle Hundreds of Locations http://torsionmobile.com/2013/05/02/mojaba-mapping-feature-updated-to-handle-hundreds-of-locations/ http://torsionmobile.com/2013/05/02/mojaba-mapping-feature-updated-to-handle-hundreds-of-locations/#comments Thu, 02 May 2013 16:06:16 +0000 http://www.torsionmobile.com/?p=6691 Mojaba has become increasing popular for use as a dealer or store locator. We now have many customers that have dozens and even hundreds of retail locations throughout the US and Canada that have used the powerful mapping functions of Mojaba to help consumers find the nearest location. A recent customer with over 950 dealers suggested some changes to how Mojaba shows the map of locations to the consumer. Previously, Mojaba would zoom the map to show all the locations.

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Mojaba has become increasing popular for use as a dealer or store locator. We now have many customers that have dozens and even hundreds of retail locations throughout the US and Canada that have used the powerful mapping functions of Mojaba to help consumers find the nearest location.

New Mojaba Location Mapping

A recent customer with over 950 dealers suggested some changes to how Mojaba shows the map of locations to the consumer. Previously, Mojaba would zoom the map to show all the locations. For small, city or regional chains, that worked well. With larger groups of locations, Mojaba now applies some logic to zoom and show at least the nearest 12 locations. This means instead of seeing a mass of markers, the consumer is presented with an easy to use map. This update affects all Mojaba customers and no changes to your sites are required.

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Mojaba Update for WordPress http://torsionmobile.com/2013/05/02/mojaba-update-for-wordpress/ http://torsionmobile.com/2013/05/02/mojaba-update-for-wordpress/#comments Thu, 02 May 2013 16:02:23 +0000 http://www.torsionmobile.com/?p=6685 We’ve recently updated our Mojaba for WordPress plug-in to better support re-directing mobile users to the blogpost detail in a Mojaba site whenever they tap through on a link. So when you publish a blogpost’s URL to Twitter or Facebook, for example, mobile users will go directly to the mobile-optimized post on Mojaba when you use the RSS Element. To take advantage of this new behavior, simply update to Mojaba for WordPress v1.2 in your WordPress Admin section.

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Mojaba for WordPressWe’ve recently updated our Mojaba for WordPress plug-in to better support re-directing mobile users to the blogpost detail in a Mojaba site whenever they tap through on a link. So when you publish a blogpost’s URL to Twitter or Facebook, for example, mobile users will go directly to the mobile-optimized post on Mojaba when you use the RSS Element. To take advantage of this new behavior, simply update to Mojaba for WordPress v1.2 in your WordPress Admin section.

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Silicon Prairie News and Christian Gurney at 1 Million Cups Des Moines http://torsionmobile.com/2013/03/13/silicon-prairie-news-and-christian-gurney-at-1-million-cups-des-moines/ http://torsionmobile.com/2013/03/13/silicon-prairie-news-and-christian-gurney-at-1-million-cups-des-moines/#comments Wed, 13 Mar 2013 16:01:25 +0000 http://www.torsionmobile.com/?p=6565 Silicon Prairie News has posted a story about 1 Million Cups and a photo of Torsion Mobile co-founder and CEO Christian Gurney during his presentation. Check out the entire story here.

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Silicon Prairie News has posted a story about 1 Million Cups and a photo of Torsion Mobile co-founder and CEO Christian Gurney during his presentation. Check out the entire story here.

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Torsion Mobile Enhances Mojaba Mobile Payment Options by Adding Dwolla http://torsionmobile.com/2013/02/20/torsion-mobile-enhances-mojaba-mobile-payment-options-by-adding-dwolla/ http://torsionmobile.com/2013/02/20/torsion-mobile-enhances-mojaba-mobile-payment-options-by-adding-dwolla/#comments Wed, 20 Feb 2013 13:45:04 +0000 http://ec2-54-234-135-110.compute-1.amazonaws.com/?p=5849 Two Des Moines-based technology companies enhance the mobile buying experience through integration. Des Moines, IA— February 20, 2013 — Torsion Mobile, creator of Mojaba® today announced integration with the Dwolla payment network. The resulting integration allows Mojaba customers to offer Dwolla’s revolutionary “free or 25 cent flat-fee” pricing model, all within a convenient and easy-to-use mobile optimized environment that smartphone users will appreciate. Both companies are headquartered in Des Moines, Iowa, and have been part of the city’s rise to notoriety as a home

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dwolla for mobile website paymentsTwo Des Moines-based technology companies enhance the mobile buying experience through integration.

Des Moines, IA— February 20, 2013 — Torsion Mobile, creator of Mojaba® today announced integration with the Dwolla payment network. The resulting integration allows Mojaba customers to offer Dwolla’s revolutionary “free or 25 cent flat-fee” pricing model, all within a convenient and easy-to-use mobile optimized environment that smartphone users will appreciate. Both companies are headquartered in Des Moines, Iowa, and have been part of the city’s rise to notoriety as a home for technology startups.

“Consumers are using their smartphones as the first screen to make buying decisions and then making the purchase,” said Christian Gurney, co-founder and president of Torsion Mobile. “With over 54% of American mobile phone subscribers owning smartphones, it’s important for us to offer an innovative consumer-focused payment network. That payment network is Dwolla. When we launched Mojaba a year ago, I told Ben (Milne) that it was my hope we would support Dwolla one day. That day has come.”

“Breaking down the obstacles to purchase is key for mobile users and e-commerce customers in general,” said Ben Milne, founder and CEO of Dwolla. “ Our goal has been to offer a money exchange platform that works for both the customer and the business. Business must be going mobile to stay competitive and Torsion Mobile’s Mojaba makes that easy and affordable, keeping in step with the Dwolla philosophy.”

Gurney said Dwolla customers will be eligible for a 50% discount on Mojaba in order to facilitate their adoption of a mobilized website for use with consumers.  More information on the Dwolla integration and the limited-time special offer can be found at www.mojaba.com/dwolla .

How It Works
Using Mojaba’s visual mobile website builder, clients build a site and drag-and-drop the Dwolla element into the design. Simply configure the Dwolla account info, pricing options and the successful purchase message. Customers can then use their smartphones to donate to or buy virtually anything they can through Dwolla – all with a simple and secure experience made especially for mobile users.

Dwolla checkout process on Mojaba

Who Should Use It?

  • Any organization that currently uses Dwolla who is extending their marketing presence with a mobile optimized website
  • Businesses that wish to offer a wide range of payment options without setting each one up in their own operational system
  • Businesses and organizations whose customers and clients are security sensitive when it comes to the exchange of payment information
  • Religious organizations
  • Non-profit organizations
  • Short-term fundraising and events

Requirements

  • A Dwolla account
  • A Mojaba website with an annual subscription
  • Free or nominal fee structure for Dwolla transactions based upon the Dwolla account holder’s agreement with Dwolla.

Mojaba was built to provide a user-friendly platform to build mobile websites that does not require coding or programming knowledge. With the growth of the mobile web, it’s more important than ever that websites scale and work well on tablets, smartphones, and desktop computers alike. Mojaba’s service ensures no opportunity is lost because a site is too hard to read, a plugin won’t load, or functionality is lost on a smartphone.

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About Torsion Mobile
Torsion Mobile is dedicated to producing tools to enable the creation of compelling and exciting mobile solutions by anyone who wishes to provide a state of the art, customer focused mobile experience to their customers.  Torsion Mobile supplies software as service as well as custom integrations and turnkey development for small or large businesses. Torsion Mobile has been named one of Network World’s “Mobile Startups to Watch – the Final 40 in 2013.

About Mojaba
Mojaba has been uniquely developed to allow non-programmers to build and maintain mobile websites. With nothing to download or purchase, those seeking to develop a robust site can use the Mojaba software-as-a-service to create and preview mobile websites with no coding or programming knowledge required. Sign up is free and may be found at www.Mojaba.com.  Mojaba also offers turnkey development of mobile solutions for those customers who require it on the Mojaba platform, allowing for easy maintenance and changes by the customer.

About Dwolla
Dwolla is the best way to move money. The new payment network turns mobile phones, computers, social communities, and even physical locations into a secure network to bypass traditional card systems. This allows friends, families, and merchants to electronically send and receive funds with one another, like cash, but without the fees, constraints, and security problems of traditional debit and credit cards. Powered by an accessible web-based platform and its revolutionary “free or 25 cent flat-fee” pricing model, the network offers a new approach to security, consumer privacy, and banking. For information about Dwolla and its unique cash network, please visit www.Dwolla.com .

 

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