Significant news was that Apple increased it’s hardware marketshare by 2.7% and it’s operating system marketshare by 2.7% – while all other hardware vendors save Samsung and OS vendors save Microsoft saw declines in their share.

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In future years, the majority of smartphone sales are seen to occur in countries outside of the mature western markets. China, Brazil and India are seen as the main markets between now and 2017. An amazing 1.516 Billion smartphones are forecast to be shipping in 2017.

Much has been made recently of the need for low-cost, low-margin smartphones to address the purchasing ability and needs of these markets. And while one can argue the relative merits of Apple vs Android vs Samsung vs HTC et al, it bears remembering that ALL phones shipped into these markets will have web browsing capabilities as a given.

It is not clear how well third-party (meaning those not provided as part of the smartphones’ base software) native apps will fare in these markets. Price sensitivity (both to app costs and bandwidth fees), localization and network capacity will all play a part. That’s why we think the mobile browser and HTML5, JavaScript and CSS will continue to be strong drivers in delivering solutions into those markets. We expect to see continued innovation within the browser technology to further support off-line and low-bandwidth operations and that continued investment in mobile web solutions will pay off far into the future.

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As Hoober points out, many younger designers and developers have come into the profession only having known smartphones with touch screens, and may not have had training nor experience with the fundamentals of how humans interact with the devices. The article is full of diagrams and a complete reference section, so it’s a great read and something you’ll want to share with your web team.

The post Mobile Design Tips – Building for Touch appeared first on Torsion Mobile.

A recent customer with over 950 dealers suggested some changes to how Mojaba shows the map of locations to the consumer. Previously, Mojaba would zoom the map to show all the locations. For small, city or regional chains, that worked well. With larger groups of locations, Mojaba now applies some logic to zoom and show at least the nearest 12 locations. This means instead of seeing a mass of markers, the consumer is presented with an easy to use map. This update affects all Mojaba customers and no changes to your sites are required.

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Two Des Moines-based technology companies enhance the mobile buying experience through integration.

Des Moines, IA— February 20, 2013 — Torsion Mobile, creator of Mojaba^® today announced integration with the Dwolla payment network. The resulting integration allows Mojaba customers to offer Dwolla’s revolutionary “free or 25 cent flat-fee” pricing model, all within a convenient and easy-to-use mobile optimized environment that smartphone users will appreciate. Both companies are headquartered in Des Moines, Iowa, and have been part of the city’s rise to notoriety as a home for technology startups.

“Consumers are using their smartphones as the first screen to make buying decisions and then making the purchase,” said Christian Gurney, co-founder and president of Torsion Mobile. “With over 54% of American mobile phone subscribers owning smartphones, it’s important for us to offer an innovative consumer-focused payment network. That payment network is Dwolla. When we launched Mojaba a year ago, I told Ben (Milne) that it was my hope we would support Dwolla one day. That day has come.”

“Breaking down the obstacles to purchase is key for mobile users and e-commerce customers in general,” said Ben Milne, founder and CEO of Dwolla. “ Our goal has been to offer a money exchange platform that works for both the customer and the business. Business must be going mobile to stay competitive and Torsion Mobile’s Mojaba makes that easy and affordable, keeping in step with the Dwolla philosophy.”

Gurney said Dwolla customers will be eligible for a 50% discount on Mojaba in order to facilitate their adoption of a mobilized website for use with consumers.  More information on the Dwolla integration and the limited-time special offer can be found at www.mojaba.com/dwolla .

How It Works
Using Mojaba’s visual mobile website builder, clients build a site and drag-and-drop the Dwolla element into the design. Simply configure the Dwolla account info, pricing options and the successful purchase message. Customers can then use their smartphones to donate to or buy virtually anything they can through Dwolla – all with a simple and secure experience made especially for mobile users.

Who Should Use It?

• Any organization that currently uses Dwolla who is extending their marketing presence with a mobile optimized website
• Businesses that wish to offer a wide range of payment options without setting each one up in their own operational system
• Businesses and organizations whose customers and clients are security sensitive when it comes to the exchange of payment information
• Religious organizations
• Non-profit organizations
• Short-term fundraising and events

Requirements

• A Dwolla account
• A Mojaba website with an annual subscription
• Free or nominal fee structure for Dwolla transactions based upon the Dwolla account holder’s agreement with Dwolla.

Mojaba was built to provide a user-friendly platform to build mobile websites that does not require coding or programming knowledge. With the growth of the mobile web, it’s more important than ever that websites scale and work well on tablets, smartphones, and desktop computers alike. Mojaba’s service ensures no opportunity is lost because a site is too hard to read, a plugin won’t load, or functionality is lost on a smartphone.

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About Torsion Mobile
Torsion Mobile is dedicated to producing tools to enable the creation of compelling and exciting mobile solutions by anyone who wishes to provide a state of the art, customer focused mobile experience to their customers.  Torsion Mobile supplies software as service as well as custom integrations and turnkey development for small or large businesses. Torsion Mobile has been named one of Network World’s “Mobile Startups to Watch – the Final 40” in 2013.

About Mojaba
Mojaba has been uniquely developed to allow non-programmers to build and maintain mobile websites. With nothing to download or purchase, those seeking to develop a robust site can use the Mojaba software-as-a-service to create and preview mobile websites with no coding or programming knowledge required. Sign up is free and may be found at www.Mojaba.com.  Mojaba also offers turnkey development of mobile solutions for those customers who require it on the Mojaba platform, allowing for easy maintenance and changes by the customer.

About Dwolla
Dwolla is the best way to move money. The new payment network turns mobile phones, computers, social communities, and even physical locations into a secure network to bypass traditional card systems. This allows friends, families, and merchants to electronically send and receive funds with one another, like cash, but without the fees, constraints, and security problems of traditional debit and credit cards. Powered by an accessible web-based platform and its revolutionary “free or 25 cent flat-fee” pricing model, the network offers a new approach to security, consumer privacy, and banking. For information about Dwolla and its unique cash network, please visit www.Dwolla.com .

The post Torsion Mobile Enhances Mojaba Mobile Payment Options by Adding Dwolla appeared first on Torsion Mobile.

1. Increase Slideshows per Website to 10 – We have increased the number of different Slideshows (collections of images) per website to a total of 10, up from the previous limit of 4. The Slideshow Element may be placed on any number of Panels, so you could have the same slideshow repeated – or you may have up to 10 different slideshows.
2. Improved Analytics Performance – For Mojaba sites with many dozens (or more) of associated Locations, performance of the Geoanalytics view in the Summary and Analytics Tabs was slower than desired. Changes now improve rendering speed as well as progressively placing Location markers onto the page in groups. This provides the user with feedback as the processes execute.
3. Default Footer Desktop Website Link Styling – We resolved an issue where the text in the Default Footer was not inheriting the proper styling from the Theme Editor.
4. Several Bug Fixes Based on User Feedback – We try to listen carefully to your feedback and solve issues you point out. Version 1.16 has additional solutions to issues our customers reported. Thank you for helping us make Mojaba better!

The full set of changes can be found in the Version 1.16 Release Notes listed on the Summary Tab after login. This update is available immediately for all Mojaba customers.

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In our eBook, QR 101: Cracking the QR Code for Mobile Consumer Engagement, learn

• What is a QR Code
• Where did they come from
• Why do QR Codes matter today
• Using QR Codes successfully
• Setting Goals
• Three Essentials to Success
• Display factors
• Knowing the Limits
• Learning from the Best (and the Worst) in QR Codes

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