Category Archives: News Releases

Torsion Mobile Release New Software to Make Websites Usable on Smartphones

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DES MOINES, IA – (February 22, 2012) – Torsion Mobile announced today the public release of its web-based, Mojaba (pronounced Mo-jah-ba) that enables creative agencies, web designers, and other professionals to design and publish mobile-optimized websites for their clients.

In the very near future, users throughout the world will use smartphones as the first, and in many cases the only, method to access information. However, nearly 80 percent of today’s websites offer a hard-to-read and difficult-to-use experience when displayed on a mobile device’s small screen. Converting a desktop website to a mobile optimized site has historically been a very labor intensive, expensive task.

Mojaba changes that by presenting website content in a manner that allows users to quickly find the information they are seeking, to make a call, find hours of operation, contact the business or organization via email, or get directions with convenience and clarity.

“Mojaba is just the first step in providing more tools for mobile marketing for creative professionals,” said Christian Gurney, co-founder of Torsion Mobile. “The trend for people to use their smartphone as their primary tool for accessing the web is undeniable. Agencies are in the perfect position to help their clients get ready for this huge shift in how we consume web content.”

A major benefit of Mojaba is that all the heavy work has been taken out of creating mobile sites, which allows for easy-to-use, fully branded mobile sites to be created in less time with no coding or technical experience required. Mojaba assists “agencies” to use their creative staff to build mobile websites that are effective and affordable for their clients. Each mobile site comes with enhanced analytics that show exact GPS coordinates of users, which allows for site owners to track and record location data to reveal traffic patterns and location-based opportunities.

Mojaba produces sites for all mobile platforms with web browsing capabilities, including Apple iOS, Google Android, BlackBerry 5+, Windows Phone 7+ and feature phones that support XHTML-MP.

One of the unique aspects of Mojaba is that it’s been developed specifically for agencies, creative professionals, web developers and freelancers rather than the general public. With nothing to download or purchase, agencies can use the Mojaba software-as-a-service to create and preview mobile websites for themselves and their clients. Sites can then be purchased by paying an affordable, all-inclusive annual subscription fee. The agency then determines the costs to each client based on project scope, perceived value and additional services they may offer.

Where to Buy
Mojaba is available now. Creative agencies, web designers and other professionals may sign up for the product by visiting www.Mojaba.com.

About Torsion Mobile
Torsion Mobile is dedicated to producing tools to enable the creation of compelling and exciting mobile solutions by advertising agencies, marketing organizations, and other creative professionals. Based in Des Moines, Iowa, Torsion Mobile is the brainchild of business executives Christian Gurney and Richard Kirsner. To learn more about Torsion Mobile, please visit www.torsionmobile.com.

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Company Contact:
Richard Kirsner
Vice President & CFO
Torsion Mobile
515-724-7045
rkirsner@torsionmobile.com

Torsion Mobile Awarded $50,000 from IDED Demonstration Fund

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DES MOINES, IA – (July 21, 2011) – Torsion Mobile, based in Des Moines, was awarded $50,000 by the Iowa Department of Economic Development (IDED) for their new project, called Mojaba, which will launch in the fall.

Mojaba is a web-based, Software-as-a-Service (SaaS) solution that has been specifically designed for use by advertising agencies, marketing organizations, and other creative professionals and which enables them to create and publish mobile phone-optimized websites for their clients. These mobile-optimized websites present an easy-to-use experience to mobile consumers, from those with simple feature phones to the most advanced smartphones available.

Mobile-optimized websites created with Mojaba immediately enable consumers to quickly find the information they are seeking and to use the unique features of their mobile phones to make a call, find hours of operation, directions or an email address for a business or organization. Studies by Google and others have shown that nearly 80% of websites today are not optimized for mobile phones while at the same time more and more consumers are relying on their mobile phones for their primary Internet access. Mojaba provides the tools for agencies to quickly address this gap and establish their clients on the mobile Internet.

The Demonstration Fund provides seed money to encourage commercialization activities by small and medium-sized Iowa companies in the advanced manufacturing, biosciences, and information technology industries. The fund is designed to encourage product refinements, market planning and market entry activities of unique products to foster competitive, profitable companies that create high paying jobs and wealth in Iowa.

Applicants must be able to demonstrate that the product is ready for commercialization and market entry. Applicants must also show their ability to develop and commercialize products and manage successful ventures.

Companies seeking awards go through a rigorous due diligence process and are judged in terms of marketability, return on investment, and economic development impact. Companies must match the award with at least one dollar of non-state funding for every two dollars of state funding. Funding is approved by the IDED Board of Directors. See the official IDED press release here.

“We’re very grateful that our project received the Demo Fund’s support,” said Christian Gurney, CEO and co-founder of Torsion Mobile.  “The additional seed money is wonderful but even more valuable to us is the feedback from the selection committee that reviewed our business plan. We’re looking forward to introducing Mojaba to the world.”

The company will do its final beta testing this summer and launch the product in the fall.

About Torsion Mobile
Torsion Mobile is dedicated to producing tools for the creation of compelling and exciting mobile solutions by advertising agencies, marketing organizations, and other creative professionals. Based in Des Moines, Iowa, Torsion Mobile is the brainchild of business executives Christian Gurney and Richard Kirsner. To learn more about Torsion Mobile, please visit www.torsionmobile.com.

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Company Contact:
Richard Kirsner
Vice President & CFO
Torsion Mobile
515-724-7045
rkirsner@torsionmobile.com

Torsion Mobile Selects Des Moines for Headquarters; Begins Work on New Product for the Mobile Web

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Known as Project M, New Product from Startup Torsion Mobile to Help Both Consumers and Organizations Better Utilize the Mobile Web

DES MOINES, IA – (March 22, 2011) – Torsion Mobile, a mobile web solutions company, announced today that it has opened its headquarters in downtown Des Moines’ bustling technology corridor. Founded by industry veterans Christian Gurney and Richard Kirsner, Torsion Mobile will focus on solving some of the most challenging mobile web issues encountered by both consumers and organizations. Known only as “Project M”, Torsion Mobile’s engineering team is developing a software-as-a-service technology that will eventually improve the convenience of mobile web for users of smart and feature phones.

Unlike application-only tech vendors, Torsion Mobile is focused on developing software that will improve the way people can view websites from their mobile devices, regardless of manufacturer or operating system. Conceptualized by Gurney who operated NASDAQ-listed CE Software, Torsion Mobile will focus on a variety of technologies that will improve the usability of mobile devices in people’s daily lives. According to Morgan Stanley, by 2015 there will be more than 1.6 billion million mobile users accessing the Internet, more than those using a laptop, tablet or desktop computer for the same reason.

“With the mobile web forecasted to grow at these astonishing rates, we recognized the importance of creating a startup that would primarily focus on improving the way people use the web through their mobile devices,” said Christian Gurney, CEO and co-founder of Torsion Mobile. “The Des Moines’ startup scene is one of the most electric and resourceful tech communities I’ve come to know in quite some time. We’re thrilled with the prospects of drawing from this group as Torsion Mobile builds its team to accommodate our growth.”

Pre-Launch Testing
Invitation-only testing of “Project M” will commence within the next 60 days with a select group of participants. Interested marketing, design and web professionals are encouraged to register now at the following www.torsionmobile.com .

About Torsion Mobile
Mobile is dedicated to producing compelling and exciting mobile solutions that solve problems for everyday users. Based in Des Moines, Iowa, Torsion Mobile is the brainchild of business executives Christian Gurney and Richard Kirsner. To learn more about Torsion Mobile, please visit www.torsionmobile.com.

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Company Contact:
Richard Kirsner
515-724-7045
rkirsner@torsionmobile.com