Mojaba featured in Silicon Prairie News

Silicon Prairie News

Our friends at SPN wrote an article on the launch of Mojaba: “Torsion Mobile, a Des Moines-based startup building mobile solutions for creative professionals, released its first productMojaba, in early February with the mission to make mobile websites easier to build. . .”

Thanks to Macy Koch and the SPN gang! Read the entire Silicon Prairie News article here.

The Iowa Startup Fair is Today

In Iowa we have a fantastic startup community, and we’re proud to say we’re a part of it. Today from 3-6p we’ll be at Amici for the Iowa Startup Fair. We’re excited to show off Mojaba and rub shoulders with Des Moines’ creative, innovative crowd.

The event is sponsored by Startup Iowa and includes over 90 exhibitors throughout Iowa, with hubs in Des Moines, Pella and Cedar Rapids/Iowa City.

See the list of participating startups here, and if you’re in the area (6th and Mulberry), stop by! We’d love to say hey.

Structured Usability Talk with CTO Cade Cannon is Today

The entire Torsion Mobile team is in town, hard at work preparing for the Mojaba launch on Jan. 30.

Luckily, that means our sharp shooting CTO, Cade, is here, and he’s going to share some wisdom today about usability testing at StartupCity. His talk:

Structured Usability Testing (Or, Discover How Customers Actually Use Your Stuff)

Designers and developers often have to make assumptions about how customers will use the software they produce. Endless arguments can ensue between team members about the “right” user interface and what the “user” will or will not do with it. Put an end to those arguments and get your team on the road to delighting the customer. Find out how Torsion Mobile conducts usability testing and discover how simple, inexpensive and truly insightful it can be.

Hope to see you there!

Meet the Mentor: Christian Gurney (via StartupCityDSM)

StartupCity is doing a blog series on its mentors — and Christian was featured last week. Read the story below, and click here to see the original post.

 

StartupCity Des Moines has an amazing lineup of mentors. This is the second in a series of blog posts introducing our mentors and their particular skill sets.

Name: Christian Gurney
Job: Co-founder of Torsion Mobile
Also known for: Christian is also co-founder of KG InterDev, which developed and implemented the web technologies used by the leading collector car auction firm, Mecum Auctions, whose live television broadcasts are seen by millions on Discovery Network’s Velocity channel (formerly HD Theater).

1. You’ve been doing tech development for 24 years. A lot has changed in the last 24 years, but what elements to your approach to your work have remained the same?
“Building an effective team of people who can share the same values and work together effectively in good times and bad is always critical, as is ensuring they have what they need to do their work. Fostering open conversation is essential and getting people excited—internally and externally—about what we’re doing and what the possibilities are. A positive attitude makes a huge difference.

In addition, I try to always be learning from a variety of sources—people, blogs, events. I read two newspapers each morning and a wide range of magazines (now almost 100 percent iPad-based) that provide different viewpoints. Sometimes that enables me to make unexpected connections. I tell people the only stupid question is the one that’s never asked—and I’ll be among the first to ask an expert at a conference to explain something. I don’t care what others may think of me for asking. I want to know.

I’ve also consistently focused on what I call the “blocking and tackling” of business. That means working on the non-glamorous, tedious aspects of building a successful organization. In the startup culture, that fundamental building block is sometimes overshadowed by “cool” technology or media hype. Understanding what has to be done and focusing on that is a well-tuned habit.

And, of course, some things are time-honored approaches my father taught me: Be honest, treat others with respect, assume good intentions, make decisions crisply and be on time.”

2. After working for several big companies, what have you found to be the biggest differences in founding and running your own?
“In larger firms, there is often a layer of decision-makers who have strong incentives to avoid making the “wrong” decisions. As a startup founder, you are the decision-maker. You have to make decisions with the best available information and live with them. Understanding and accepting that the majority of the time you’ll be wrong is important. Equally important is having a responsive team that can react to information and correct the direction you’re heading.”

3. Like several of our mentors, you’ve helped launch many companies. What do you think are the telltale traits of someone who is meant to be an entrepreneur?
“You have to be a domain expert and be open about ideas and getting feedback from others. You should also be able to look down the road months ahead, understand the basics of business and establish an environment for yourself where you can work with others to achieve goals. Some rapid-fire traits: Be confident, unafraid of failure, ready to change direction immediately, and driven to succeed. Finally, you have to be the hardest worker on your team.”

4. What do you think are the top 3 factors to success for Des Moines’ startup ecosystem?
“First, there needs to be about a dozen companies who can get the attention and growth that Dwolla has garnered, coupled with obvious, sustainable financial success. Second, we need a deeper financial bench. That doesn’t mean more Iowa-based VCs; it means people in Des Moines with connections to national firms that can provide the investment to get beyond the startup phase. We need the big “Series A” money. Third, we need a broader focus on the whole range of Iowa startups. If only a handful of entities get the media focus, that’s a brittle foundation. We’ve gotten a start, but now we need to grow. The general public needs to see that others care about the ventures; that this is not just some wild idea.”

Torsion Mobile Mentioned by Des Moines Register in SOPA Protest

Marco Santana of the Des Moines Register blogged about local businesses that participated in the Jan. 18 SOPA/PIPA blackout. Read the story here.

StartupCity Des MoinesDwollaStartup Iowa48 WebBitMethod and Torsion Mobile, among others, have either blocked their sites entirely or linked to information about the controversial bills or petitions against them. —Des Moines Register

Christian Gurney Interviewed by Des Moines Register

The Des Moines Register asked Torsion Mobile CEO Christian Gurney to share his thoughts on SOPA and PIPA.

“I have never seen a piece of legislation that I felt threatened the existence of a company I was a part of. Until now,” Torsion CEO Christian Gurney said.

Torsion builds tools for companies to create their own websites. He said the wording in the bill would make it a realistic possibility that his company could be “wiped off the Internet” if a user infringed on copyrighted material. —Des Moines Register

Read the full article here.

Lunch and Learn: Structured Usability Testing with Cade Cannon

Image from VatorNews

Cade Cannon, CTO at Torsion Mobile, is giving a talk on Jan. 25, 2012, at StartupCity Des Moines. He’ll talk about Structured Usability Testing (Or, Discover How Customers Actually Use Your Stuff).

Here’s the event description posted on StartupCitydsm.com:

Designers and developers often have to make assumptions about how customers will use the software they produce. Endless arguments can ensue between team members about the “right” user interface and what the “user” will or will not do with it. Put an end to those arguments and get your team on the road to delighting the customer. Find out how Torsion Mobile conducts usability testing and discover how simple, inexpensive and truly insightful it can be.

Anyone who designs or develops software and websites will benefit from this talk. Project managers and startup leaders will takeaway some valuable insights, too.

Lunch is not provided at this free event, but feel free to bring a brown-bag lunch with you.

The event is sure to be very informative and comes just days before the launch of Mojaba. RSVP for your spot at StartupCitydsm.com.

Des Moines Register Covers How Mojaba Was Chosen

Catching up on the over the holiday news, on Christmas Day, Lynn Hicks of the Des Moines Register chatted with Torsion Mobile’s co-founder about how “Mojaba” was chosen as the name for the forthcoming mobile website service for creative professionals and agencies.

“The name popped into my head one morning.”
– Christian Gurney, Torsion Mobile

Hick’s article “Creativity, necessity influence startups’ odd names”, covers a lot of ground in terms what is and is not working for some of Des Moines’ tech startups.