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accenture

Accenture recently oversaw a Mobile Web Watch survey to determine the marketing implications of a new generation of constantly connected mobile Internet users that primarily access the Internet through mobile devices. Users are now more focused on having a strong Internet connection from their service provider, which will affect consumers’ purchasing power and the type of mobile consumer your company targets. From findings of the study, four key trends stand out among digital consumer’s behavior that players in industries such

As a digital marketer serving a range of clients, you typically have access to their website traffic data. We’ll show you how to use Google Analytics and some segmentation filters to identify which of your customers might be receptive to a discussion about mobile solutions in less than five minutes. This post is an update to one we did in August of 2011 (Using Google Analytics to Understand Smartphone User Behavior) where we looked at some Google filters to identify

Restaurant

For those of you that enjoy exploring the various culinary creations that your town or city may have to offer, you undoubtedly know what it’s like to read a rave review about a restaurant, only to find dead ends when trying to call or locate their establishment. If you’re a restaurateur, you perhaps know how important a mobile marketing strategy can be in enticing new cuisine enthusiasts. A new study by xAd and Telmetrics, reports that the restaurant is the

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It will be a short wait until you’re seen in their inbox. Your mobile marketing strategy starts as a single idea from the innards of your company’s marketing department and ends as a handheld arsenal of information for a potential customer. Why spend the time and effort on communicating a clear message, just to punish the user in the end by sending them to a desktop-formatted site? Trends in marketing come and go, but the mobile audience is here to

Over the next few weeks, we’ll be rolling out a series of definition blog posts, where we discuss one aspect of the mobile web and how you, the marketer, can use it effectively for your clients. Today’s topic: mobile landing pages. Stay tuned for more. Mobile landing pages are the first thing a user sees when he or she visits a site on their phone’s browser. A mobile landing page is essentially your home page — but on mobile it

Discovery is half the battle when it comes to promoting your clients. How can people interact with them if they can’t find them? You already know how important it is to market for Google searches (SEO is king, right?), but do you know how to market them for mobile Google searches? Currently, about 98 percent of mobile searches are done on Google. However, only 20 percent of websites are optimized for mobile. That means that nearly 80 percent of google results on a smartphone go to a

            Over the holiday there was a tablet explosion: Pew is reporting that in mid-December, tablet owners made up 10 percent of American adults. In mid-January, tablet owners amounted to 19 percent. That’s double the amount of people using the device in only one month. This shift is due in large part to the emergence of the Kindle Fire, which runs for only $200 (much lower than the iPad’s $500 pricetag). Though tablets are mobile

Reportedly, half of smartphone users have scanned a QR code in their day. That’s a fairly predictable stat. But  what’s more impressive is how consumers use QR codes to make a purchase is impressive: 18 percent of QR-code shoppers make a purchase after scanning a QR code. QR codes have been dismissed for a few years as that new technology that isn’t quite reaching its full audience potential yet. But that seems to be changing, as more people buy and

Making maps in Mojaba is easy — and useful. Some mobile web developers will say you need to do something complicated to get a map on your mobile site: Make a layout, save the image on your desktop, upload the map as an “image element,” link it to the location’s address in Google Maps and … We think that’s too complicated. So we made it simple to mark locations on a Mojaba site — just enter an address. Specify your client’s

In December, Mashable talked to Jesse Haines, group marketing manager for Google Mobile Ads, who said that only 21 percent of businesses have a mobile website. That’s a low number. We’ve said it before, but it’s imperative — now more than ever — for a business to have a mobile website. According to a recent survey from Compuware, 40 percent of users have turned to a competitor’s site after a bad mobile experience. Check out these stats from Compuware: 71 percent of mobile web consumers expect