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Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it’s expected to rise to 30 percent over the next 3 years, according to eMarketer. Torsion Mobile View: This information follows the discussion on mobile search on track to surpass desktop

Mobile emails

Why Is Mobile Formatting So Important for Email? Mobile devices have made checking emails so easy that you can do it anytime, anywhere: while watching TV, riding the subway, on your way to a meeting, or even on the toilet. Studies have shown more than one third of mobile Internet time is spent using mobile email. And more importantly, 56% of US consumers who have made at least one purchase using their smartphone have done so in response to a

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Speaking at SMX West last week Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association conference in New Orleans earlier this year. Torsion Mobile’s View: This trend in mobile search is clearly supported by other data that shows consumers turn to their smartphones first to find people, places and things. It’s critical for businesses and

See on – Bootstrap Christian Gurney‘s insight: The name says it all – this is a huge list of Bootstrap-related resources. We always share this with our enterprise clients as part of our team education processes. See on

See on – Bootstrap Reading an article entitled 20 Awesome Resources for Twitter Bootstrap Lovers on Design Shack. Christian Gurney‘s insight: One of the keys to leveraging Bootstrap is the know where to look for small add-ons or resources. This list includes code and widgets, tutorials, themes, mockups and more. See on

See on – Responsive Web Design Earlier this year I created a survey asking fellow designers about the problems they faced when creating fully responsive sites. This article will list the most common problems they reported and offer possible solutions, along … Christian Gurney‘s insight: We’ve encountered – and overcome – many of the same issues as we’ve worked on RWD projects within very large enterprises and small business websites. This article is a good resource. I particularly like the

See on – Responsive Web Design What are the SEO benefits of going responsive? Here’s how responsive web design can help a site to shine in the SERPs. Christian Gurney‘s insight: We think one of the top benefits is the potential reduction in bounce rates for mobile and tablet users. With so many consumers using their smartphone as the first search tool, RWD on a site can help ensure they don’t leave the site immediately. See on

Mobile Ecommerce with Shopify

Torsion Mobile recently unveiled a new website for the Moms Association at the University of Illinois. The association also needed online store to help fundraising and a key requirement was that the store mobile optimized, especially for smartphones. However, the most urgent requirement was that the store be stood up quickly as an important annual fundraiser was just around the corner. The Shopify store interface was customized and Torsion Mobile accomplished all of the inventory setup, feature configuration and admin training.


Torsion Mobile recently unveiled the new website for the Moms Association at the University of Illinois. Since 1923, the Illini Moms have been supporting the university and its students. The Illini Moms entered 2014 with a goal to look at updating their online presence to better share their mission with prospective members and communicate events and activities. A custom Responsive Web Design ensured that smartphone users didn’t miss a beat. Torsion Mobile chose WordPress as the foundation to ensure easy updating of


A report looking at online sales data for the week leading up to Valentine’s Day 2014 by IBM Digital Analytics Benchmark showed that consumers continued to move to mobile platforms to do their shopping. While the report covers an array of topics, one key metric is the increase in online traffic and sales from consumers using the mobile devices. Mobile traffic made up 37% of all online use and mobile sales was 17% of all sales. The increase in mobile sales