10% of Americans own a smartphone but do not have broadband at home, and 15% own a smartphone but say that they have a limited number of options for going online other than their cell phone. Those with relatively low income and educational attainment levels, younger adults, and non-whites are especially likely to be “smartphone-dependent.” Smartphones are widely used for navigating numerous important life activities, from researching a health condition to accessing educational resources. Lower-income and “smartphone-dependent” users are especially


Mobile’s rise over the past few years has been well-documented as it continues to achieve major milestones illustrating its immense popularity, such as last year when app usage surpassed desktop usage and began accounting for half of all U.S. digital media consumption. But its latest milestone shows just how far this platform has come in overtaking desktop’s longstanding dominance as the primary gateway to the internet. For the first time in March, the number of mobile-only adult internet users exceeded


Companies will work together to deliver new and enhanced digital experiences for buyers, sellers and fans DES MOINES, IA (March 11, 2015) – Torsion Mobile, a software and Internet developer specializing in mobile systems with headquarters in Des Moines, announced today that it had been selected by the Mecum Auction company of Walworth, WI as a technology partner to help deliver a range of new and enhanced digital experiences. “We’re delighted to be working with Torsion Mobile”, said Dana Mecum,


This article by co-founder Christian Gurney appeared in the print and on-line editions of the January 11, 2015 Des Moines Register. Much skepticism greeted the new mobile-payment system Apple Pay when it was first introduced in September of last year. After all, asked the critics, all the digital wallets tried by other companies have yet to take off, so why would Apple’s solution fare any differently? Some of the advantages of digital payments linked to your smartphone include better security because


The Entire Team at Torsion Mobile Wishes You the Very Best for 2015!


Torsion Mobile launched an all-new website for Race Legends, a motorsport agency representing retired drivers of Formula One and other racing series. Founded in 1997, Race Legends provides services for event organizers, historians and fans who are interested in the past of various types of racing. The website recognizes the importance of mobile devices and provides an easy-to-use responsive interface. The website is deployed on WordPress for ease of maintenance and editing by Race Legends staff. Visit to see all


GuideOne Insurance – one of the largest church insurers in the United States with revenue of over $550 million – needed to update important agent and employee system to work across all device types and engaged Torsion Mobile to assist with the project. GuideOne also added new features to its consumer-facing mobile website  – a project in which Torsion Mobile played an important role. Find out more about how we assisted this client with these important projects to provide agents,


Google has taken a concrete step to alert mobile searchers if the website in Google search results will present a nice experience for smartphone users. This news was coupled with a confirmation by Google that it is experimenting with promoting mobile-friendly websites in the all-important ranking algorithm. Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results. — Google Webmaster Central We’ve been saying


Mobile payments, or the notion that you can pay for goods and services at the checkout with your smartphone, may finally break into the mainstream if Apple and the iPhone 6 get involved. While Apple doesn’t talk about future products, Wired was the latest to report that the next iPhone would include mobile-payment capabilities powered by a short-distance wireless technology called near-field communication, or NFC. Apple is hosting an event on Sept. 9 that’s widely expected to be the debut

Titanfall Email Story

An interesting marketing email arrived recently from Microsoft’s Xbox team, promoting the new game Titanfall. We don’t actually play console games all day at Torsion Mobile, but this email caught our eye for its formatting. The design was optimized exclusively for for viewing on a smartphone (see image right) and not configured for a desktop or tablet setting. We’ve written before about the art and science of building emails that work across ALL platforms, but the Titanfall message is curious in that