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Torsion Mobile launched an all-new website for Race Legends, a motorsport agency representing retired drivers of Formula One and other racing series. Founded in 1997, Race Legends provides services for event organizers, historians and fans who are interested in the past of various types of racing. The website recognizes the importance of mobile devices and provides an easy-to-use responsive interface. The website is deployed on WordPress for ease of maintenance and editing by Race Legends staff. Visit www.racelegends.com to see all

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GuideOne Insurance – one of the largest church insurers in the United States with revenue of over $550 million – needed to update important agent and employee system to work across all device types and engaged Torsion Mobile to assist with the project. GuideOne also added new features to its consumer-facing mobile website  – a project in which Torsion Mobile played an important role. Find out more about how we assisted this client with these important projects to provide agents,

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Google has taken a concrete step to alert mobile searchers if the website in Google search results will present a nice experience for smartphone users. This news was coupled with a confirmation by Google that it is experimenting with promoting mobile-friendly websites in the all-important ranking algorithm. Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results. — Google Webmaster Central We’ve been saying

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Mobile payments, or the notion that you can pay for goods and services at the checkout with your smartphone, may finally break into the mainstream if Apple and the iPhone 6 get involved. While Apple doesn’t talk about future products, Wired was the latest to report that the next iPhone would include mobile-payment capabilities powered by a short-distance wireless technology called near-field communication, or NFC. Apple is hosting an event on Sept. 9 that’s widely expected to be the debut

Titanfall Email Story

An interesting marketing email arrived recently from Microsoft’s Xbox team, promoting the new game Titanfall. We don’t actually play console games all day at Torsion Mobile, but this email caught our eye for its formatting. The design was optimized exclusively for for viewing on a smartphone (see image right) and not configured for a desktop or tablet setting. We’ve written before about the art and science of building emails that work across ALL platforms, but the Titanfall message is curious in that

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What Are Icon Fonts? Imagine dingbats of every kind and style – social icons, website icons, anything you can think of – only they’re not images: they’re actually fonts. That’s a big deal because with image icons, you get, well, static images. You might get a few different sizes of the same image, but you really can’t do anything with them other than use them as-is. An icon that is actually a font is a whole different animal. While it’s

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Justine Jordan of Litmus provides responsive email design resources. Slide show is above and resource page below. Some of the resources include: Favorite Articles Email Templates & Frameworks Recommended Blogs People to Follow on Twitter Examples of Great Responsive Emails Cross-Device Email Testing Torsion Mobile View: A good reminder that “Responsive” isn’t just about the website – it’s all the tools used to communicate with customers and prospects. Good design for email requires specialized approaches and this page is a good

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DES MOINES, Iowa (April 10, 2014) – Torsion Mobile announced today a new licensing program for it’s Mojaba® mobile website platform. The license program provides new revenue extension opportunities for companies focused on e-mail marketing, mobile advertising as well as mobile application developers that connect mobile consumers to the web. “With 1.5 billion people across the world and 220 million within the United States owning smartphones, consumers rely on their mobile device over a desktop computer,” said Richard Kirsner, Vice

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We often hear about the various innovations and changes to search engines. Google is closely watched by a large sector of professionals and whenever they make a change (such as the recent interface changes to search results pages), endless blogposts are generated and discussed. Yahoo! and Bing also come in for interest and discussion – if only because they represent the anti-Google. However, when it comes to search from mobile devices one company owns the platform. The Big Dog Hunts

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Last week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Chicago-based e-tailing group and consisted of nearly 1,300 US smartphone owners.Among other questions the survey asked, “When using a mobile device for product research, how do you search?” Survey respondents overwhelmingly said “search engine” vs. the other choices: Search engine: