Mobile payments, or the notion that you can pay for goods and services at the checkout with your smartphone, may finally break into the mainstream if Apple and the iPhone 6 get involved. While Apple doesn’t talk about future products, Wired was the latest to report that the next iPhone would include mobile-payment capabilities powered by a short-distance wireless technology called near-field communication, or NFC. Apple is hosting an event on Sept. 9 that’s widely expected to be the debut

Titanfall Email Story

An interesting marketing email arrived recently from Microsoft’s Xbox team, promoting the new game Titanfall. We don’t actually play console games all day at Torsion Mobile, but this email caught our eye for its formatting. The design was optimized exclusively for for viewing on a smartphone (see image right) and not configured for a desktop or tablet setting. We’ve written before about the art and science of building emails that work across ALL platforms, but the Titanfall message is curious in that

Screen Shot 2014-04-15 at 8.42.11 AM

What Are Icon Fonts? Imagine dingbats of every kind and style – social icons, website icons, anything you can think of – only they’re not images: they’re actually fonts. That’s a big deal because with image icons, you get, well, static images. You might get a few different sizes of the same image, but you really can’t do anything with them other than use them as-is. An icon that is actually a font is a whole different animal. While it’s


Justine Jordan of Litmus provides responsive email design resources. Slide show is above and resource page below. Some of the resources include: Favorite Articles Email Templates & Frameworks Recommended Blogs People to Follow on Twitter Examples of Great Responsive Emails Cross-Device Email Testing Torsion Mobile View: A good reminder that “Responsive” isn’t just about the website – it’s all the tools used to communicate with customers and prospects. Good design for email requires specialized approaches and this page is a good


DES MOINES, Iowa (April 10, 2014) – Torsion Mobile announced today a new licensing program for it’s Mojaba® mobile website platform. The license program provides new revenue extension opportunities for companies focused on e-mail marketing, mobile advertising as well as mobile application developers that connect mobile consumers to the web. “With 1.5 billion people across the world and 220 million within the United States owning smartphones, consumers rely on their mobile device over a desktop computer,” said Richard Kirsner, Vice


We often hear about the various innovations and changes to search engines. Google is closely watched by a large sector of professionals and whenever they make a change (such as the recent interface changes to search results pages), endless blogposts are generated and discussed. Yahoo! and Bing also come in for interest and discussion – if only because they represent the anti-Google. However, when it comes to search from mobile devices one company owns the platform. The Big Dog Hunts


Last week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Chicago-based e-tailing group and consisted of nearly 1,300 US smartphone owners.Among other questions the survey asked, “When using a mobile device for product research, how do you search?” Survey respondents overwhelmingly said “search engine” vs. the other choices: Search engine:


Smaller touch targets are harder for users to hit than larger ones. When you’re designing mobile interfaces, it’s best to make your targets big so that they’re easy for users to tap. But exactly how big should you make them to give the best ease of use to the majority of your users? Many mobile developers have wondered this, and most have turned to the user interface guidelines provided by the platform developer for the answer. Torsion Mobile View: The


First published in 2008 by David Mihm, the Local Search Ranking Factors survey of Local SEOs around the globe has become a high point in the year in local search. If you eagerly await this yearly report and comb through it for new insight, then the information in this guide may not come as news to you. I wrote this guide for marketers who are new to the field of local SEO and for local business owners who are flying

Marin Software Logo

Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it’s expected to rise to 30 percent over the next 3 years, according to eMarketer. Torsion Mobile View: This information follows the discussion on mobile search on track to surpass desktop