With the third quarter earnings release from the nation’s largest mobile phone providers, there’s no doubt that the rise of the smartphone is in line with experts predictions. The data shows that Verizon, the nation’s largest carrier, sold 6.8 million smartphones total in the quarter, with the iPhone accounting for 3.1 million (46%) smartphones and Android accounting for 3.4 million (50%) of that total. Combined, these two devices make up 6.5 million of the 6.8 million total smartphones sold.
So, it’s obvious that the smartphone is rapidly becoming the “first screen” (or only screen) customers use to access Internet content. A whopping 53% of the 90.4 million Verizon subscribers are already smartphone users, and you can expect that number to rise steadily. Its important to keep this in mind, because as prices drop and technological capacity increases, customers are now more than ever upgrading their mobile phones to smartphones. Customers are becoming much more marketable to any business looking to reach out on mobile devices.