DES MOINES, IA – (February 22, 2012) – Torsion Mobile announced today the public release of its web-based, Mojaba (pronounced Mo-jah-ba) that enables creative agencies, web designers, and other professionals to design and publish mobile-optimized websites for their clients.
In the very near future, users throughout the world will use smartphones as the first, and in many cases the only, method to access information. However, nearly 80 percent of today’s websites offer a hard-to-read and difficult-to-use experience when displayed on a mobile device’s small screen. Converting a desktop website to a mobile optimized site has historically been a very labor intensive, expensive task.
Mojaba changes that by presenting website content in a manner that allows users to quickly find the information they are seeking, to make a call, find hours of operation, contact the business or organization via email, or get directions with convenience and clarity.
“Mojaba is just the first step in providing more tools for mobile marketing for creative professionals,” said Christian Gurney, co-founder of Torsion Mobile. “The trend for people to use their smartphone as their primary tool for accessing the web is undeniable. Agencies are in the perfect position to help their clients get ready for this huge shift in how we consume web content.”
A major benefit of Mojaba is that all the heavy work has been taken out of creating mobile sites, which allows for easy-to-use, fully branded mobile sites to be created in less time with no coding or technical experience required. Mojaba assists “agencies” to use their creative staff to build mobile websites that are effective and affordable for their clients. Each mobile site comes with enhanced analytics that show exact GPS coordinates of users, which allows for site owners to track and record location data to reveal traffic patterns and location-based opportunities.
Mojaba produces sites for all mobile platforms with web browsing capabilities, including Apple iOS, Google Android, BlackBerry 5+, Windows Phone 7+ and feature phones that support XHTML-MP.
One of the unique aspects of Mojaba is that it’s been developed specifically for agencies, creative professionals, web developers and freelancers rather than the general public. With nothing to download or purchase, agencies can use the Mojaba software-as-a-service to create and preview mobile websites for themselves and their clients. Sites can then be purchased by paying an affordable, all-inclusive annual subscription fee. The agency then determines the costs to each client based on project scope, perceived value and additional services they may offer.
Where to Buy
Mojaba is available now. Creative agencies, web designers and other professionals may sign up for the product by visiting www.Mojaba.com.
About Torsion Mobile
Torsion Mobile is dedicated to producing tools to enable the creation of compelling and exciting mobile solutions by advertising agencies, marketing organizations, and other creative professionals. Based in Des Moines, Iowa, Torsion Mobile is the brainchild of business executives Christian Gurney and Richard Kirsner. To learn more about Torsion Mobile, please visit www.torsionmobile.com.
Vice President & CFO