A few weeks ago, we told you that mobile just overtook print in minutes spent using the media. But now a new stat is circulating the Web from Google and Ad Age:
There are more Internet-capable phones than desktop computers in the U.S., UK, Germany, France and Japan. In the U.S., 76 percent of people have an Internet-capable mobile device, and 68 percent have a desktop or laptop computer connected to the Internet. (Source: Ad Age)
Whoa. More people have the ability to surf the web on a phone than on a desktop computer. This is just more evidence that 2012 is going to be the year of mobile.
TechCrunch estimates that there will be 914 million active smart phone devices worldwide by the end of 2012 — up from 509 million in 2011.
TechCrunch has also reported that Google’s ad revenue from mobile could reach $5.8 billion by the end of 2012 (up from $2.5 billion in 2011). Google already controls about 97 percent of all mobile search traffic and is the default search engine for Siri, which will be a huge moneymaker with the emergence of voice search.
And the way we use mobile devices is also changing. Our friends at COHN just wrote a blog post about how normal people are starting to use smartphones — and how that’s different than a few years ago. Instead of a few dominant smartphone apps (FourSquare, YouTube, Facebook), those normal folks are using their phones for more diverse activities, like streaming music, checking email, texting, calling and social networking. In short, smartphones are being integrated into daily life — and the ‘smart’ part of the smartphone is becoming the standard for what was once only a call-and-receive-calls device.
Smartphones are the new standard. And 2012 is here, ready for mobile.
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