In December, Mashable talked to Jesse Haines, group marketing manager for Google Mobile Ads, who said that only 21 percent of businesses have a mobile website. That’s a low number.
We’ve said it before, but it’s imperative — now more than ever — for a business to have a mobile website. According to a recent survey from Compuware, 40 percent of users have turned to a competitor’s site after a bad mobile experience.
Check out these stats from Compuware:
- 71 percent of mobile web consumers expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home
- In 2009, this number above was 58 percent.
- 46 percent of mobile web users are unlikely to return to a website that they had trouble accessing from their phone.
- 57 percent are unlikely to recommend a site they had trouble accessing on their phone.
- 34 percent are likely to visit a competitor’s site after a bad mobile experience.
We like this idea from the folks at Social Media Explorer:
While launching something on the web is not a matter of “if you build it, they will come,” when you add mobile optimization to an existing property, they will. —Jason Falls
These guys launched a mobile website last December and their unique page views skyrocketed with 285 new visitors per day — 104,000 per year (click here to see the graph).
Mojaba lets you quickly build mobile sites for your clients — and keep track of them (and they’re analytics) all in one convenient window. Try it out today by joining our Beta program, and bring your clients into the age of mobile.
You can sign up for the Mojaba Pre-Launch Program today. Just go to the entry form to sign up!
The world of mobile is booming and becoming an important addition to ANY business or organization, whether it be a mobile site, an app or both. It’s moving so fast that even though my company provides mobile services, I haven’t even had time to get my own up and running.