A new report released by Mobio Identity Systems (download the PDF report) shows QR Code usage increased by 4,549% – yes that is four thousand, five hundred forty-nine percent – from 2010 to 2011.
QR scanning traffic has increased a dramatic 4549% since Q1 2010. And this is just the start.
–The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011
The study is a quick read and there was a major surprise for us in the discussion of what sorts of media were scanned. TV represents 22% of scanned media, Social Media 70% and Online 3%. Here is the quote:
The majority of QR scanning continues to occur digitally – online (including social media) and TV at 95%.
Online scanning is still heavily dominated by social media – Facebook and Twitter TV is becoming increasingly popular with an increase of 46% from 2H 2010.–The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011
We were discussing how QR Codes were starting to pop up all over, but how many of the resulting web pages presented to the user were not mobile-optimized. That’s a major faux pas in our mind and one that demonstrates whomever put together the marketing program for those QR codes, didn’t grasp the fact that nearly anyone scanning them will be using their smartphone to do it. To not present a mobile-optimized experience in that context is a major failure a waste of the client’s money.
