Digital Ad Spending Surpasses Newspapers for First Time

In a Wall Street Journal article entitled “Web Advertising Eclipsed Newspapers in 2010“,  Nat Worden reports on the 2010 annual survey by industry group Interactive Advertising Bureau (IAB). IAB determined that US web advertising spending grew by 15% last year to $26 billion, passing newspaper ad spending of $22.8 billion.

IAB also estimated, for the first time, mobile ad spending at $550 million and $650 million for the year.